Anna TaylorExecutive DirectorFood Foundation

Consumer demand to re-shape food systems

@Food_Foundation#ForcefedAnna.Taylor@foodfoundation.org.uk

Chapter 4: Drivers of food price

Chapter 3: Drivers of food choice

Chapter 2: What families eat & throw away

Chapter 1: Diet & health

Average income: £37-52kEngland, 2013

Health Survey for EnglandNDNSLCFS

Kantar WorldpanelLiterature searchKey informants

LOREM IPSUM DOLORLorem Ipsum Dolor

Consumers driving demand v

Food system driving demand

Key message

• We have an illusion of choice.• “It’s what consumers want” is a lazy excuse for

inaction by both businesses and government.