Post on 12-Jan-2016
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Q.1 Write a detailed note on Consumer Behaviour. (15)OR
Q.1 Write a detailed note on Consumer Motivation.
Q.2 Discuss Consumer Decision Making in detail. (15)OR
Q.2 Write an essay on Consumer Perception.
Q.3 Define Consumer Learning & explain behavioural learning theories in detail. (15)OR
Q.3 Define Consumer Research & describe the process of Consumer Research.
Q.4 Write Short Note (Any Two) (15)
1. Customer Value Satisfaction2. Retention3. Consumer Attitude4. Scope of Consumer Behaviour