Presented By: Group A8• Amna Riaz• Maryam Imdad• Wajahat Hussain• Alisha Nadeem• Ammar Hussain

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• Summary

KAL PENN AS KUMAR PATEL

JOHN CHO AS HAROLD LEE

PAULA GARCES AS MARIA

ERROL SITAHEL AS DR. PATEL

CHRISTOPHER MELONI AS FREAKSHOW

NEIL PATRICK HARRIS AS NEIL PATRICK HARRIS

MOTIVATION

• Product Specific Goal• Emotional Motive• Frustration Leads to Aggression• Cognitive Arousal• A Trio Need

PERSONALITY

• Dogmatism • Sensation seeking

PERSONALITY• Variety seeking• Social Character1. Inner directed2. Other directed

COMPULSIVE CONSUMPTION BEHAVIOR

PERCEPTION

• Perception is Reality• Sensation• Absolute Threshold

PERCEPTION

• PERCEPTUAL SELECTION1. Nature of Stimulus2. Motives3. Selective Exposure4. Perceptual Blocking

PERCEPTION

• PERCEPTUAL ORGANIZATION1. Figure and Ground• PERCEPTUAL INTERPRETATION1. Stereotypes2. Descriptive Terms3. Halo Effect

POSITIONING• POISITIONING OF SERVICVES

LEARNING

• Conditioned Learning• Stimulus Discrimination• Customer Satisfaction• Customer Involvement• Central Route to Persuasion

Stimulus Discrimination

Customer Satisfaction

Customer Involvement

Central Route to Persuasion

ATTITUDE

• TRICOMPONENT ATTITUDE MODEL:1. Cognitive2. Affective3. Conative• ATTITUDE TOWARDS THE AD MODEL

ATTITUDE

• SOURCES OF INFLUENCE IN ATTITUDE FORMATION

1. Personal Experience2. Direct Marketing and Mass Media

COMMUNICATION