Consumer Behavior Models and Consumer Behavior in Tourism.doc
Consumer behavior
Transcript of Consumer behavior
Presented By: Group A8• Amna Riaz• Maryam Imdad• Wajahat Hussain• Alisha Nadeem• Ammar Hussain
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• Summary
KAL PENN AS KUMAR PATEL
JOHN CHO AS HAROLD LEE
PAULA GARCES AS MARIA
ERROL SITAHEL AS DR. PATEL
CHRISTOPHER MELONI AS FREAKSHOW
NEIL PATRICK HARRIS AS NEIL PATRICK HARRIS
MOTIVATION
• Product Specific Goal• Emotional Motive• Frustration Leads to Aggression• Cognitive Arousal• A Trio Need
PERSONALITY
• Dogmatism • Sensation seeking
PERSONALITY• Variety seeking• Social Character1. Inner directed2. Other directed
COMPULSIVE CONSUMPTION BEHAVIOR
PERCEPTION
• Perception is Reality• Sensation• Absolute Threshold
PERCEPTION
• PERCEPTUAL SELECTION1. Nature of Stimulus2. Motives3. Selective Exposure4. Perceptual Blocking
PERCEPTION
• PERCEPTUAL ORGANIZATION1. Figure and Ground• PERCEPTUAL INTERPRETATION1. Stereotypes2. Descriptive Terms3. Halo Effect
POSITIONING• POISITIONING OF SERVICVES
LEARNING
• Conditioned Learning• Stimulus Discrimination• Customer Satisfaction• Customer Involvement• Central Route to Persuasion
Stimulus Discrimination
Customer Satisfaction
Customer Involvement
Central Route to Persuasion
ATTITUDE
• TRICOMPONENT ATTITUDE MODEL:1. Cognitive2. Affective3. Conative• ATTITUDE TOWARDS THE AD MODEL
ATTITUDE
• SOURCES OF INFLUENCE IN ATTITUDE FORMATION
1. Personal Experience2. Direct Marketing and Mass Media
COMMUNICATION