Grabbing Control of Photo Documentation to

Reduce Risk

Rob Mathewson

CEO

© Geedra LLC, 2012

New Rules for Development

A major element of concern for real estate pros is Dodd-Frank’s impact on

construction lending… The rules are intended to force banks to assess risk

more carefully.

 New York City Real Estate News

7/1/2012

• Dodd-Frank – Lower Risk Tolerance• ADA – Toughening Enforcement • LEED V4 – Transparency Rewarded• Construction Risk Remains

ConstructionTransparency

New Rules for Development

Owner’s pressures include increased equity requirements and higher return demands from institutional money. Government has stepped up enforcement of ADA. Newest LEED requirements require commissioning and higher transparency requirements. Existing construction & data risk include: data security, delay claims, warranty claims, etc.

© Geedra LLC, 2012

Photos are the Key

Gen’l Contractor Communication

Current Photo Sources

Inspection Reports

© Geedra LLC, 2012

Lender

Consultant Reports

Shortcomings

• Coverage Gaps• Inconsistent report preparation• Heavy reliance on personal observation• Unpleasant surprises

© Geedra LLC, 2012

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System-Wide Challenges

Project 1

Project 3

Project 2

Project 4

© Geedra LLC, 2012

Lender

Project 5

Taking Control of the Process

• Common photo-reporting platform• Standardize photo content• Leverage all resources

– Inspectors– Construction– Consultants

Gen’l Contractor Communication

Current Photo Sources

Inspection Reports

© Geedra LLC, 2012

Lender

Consultant Reports

Gen’l Contractor Communication

Common Photo Platform

Inspection Reports

© Geedra LLC, 2012

Lender

Consultant Reports

System-Wide Challenges

Project 1

Project 3

Project 2

Project 4

© Geedra LLC, 2012

Lender

Project 5

Common Photo Platform

Project 1

Project 3

Project 2

Project 4

© Geedra LLC, 2012

Lender

Project 5

Lender Account

Inspection Reports

© Geedra LLC, 2012

Lender

•Capture and Retain All Photos•Automated Report Builder•Multi-project Dashboard

Gen’l Contractor Communication

Contractor Account

© Geedra LLC, 2012

Lender

Consultant Reports

Gen’l Contractor Communication

Contractor Account

© Geedra LLC, 2012

Lender

Consultant Reports

More Than Just Technology

• Photography Coverage Guidelines• Critical Installations, LEED, ADA, etc.• Standardized views

Contractor Benefits

• Automates Manual Processes• Improved Research and Reporting• Control Over Unsecured Photos• Post-Project Export

The SolutionToday – Common Platform

User Input + Photos + Tags Shared Photos & Reports

© Geedra LLC, 2012

1. Shoot photos2. Upload to web3. Research and Report

1. 2. 3.

The SolutionComing Fall 2012 – Mobile Automation

User Input + Photos + Tags Shared Photos & Reports

© Geedra LLC, 2012

Auto Sync Photos + Tags

Flexible PlansConstruction

(for GCs)Operations (for Lenders)

Projects 1 UnlimitedPhotos 20,000 UnlimitedTraining Webinar 1 1 per ProjectPhoto Guidelines ✓ ✓10-Year Storage ✓ ✓Project Subscription $999/yr

($99/mo)$99 per

Project StartTwo possible pricing plans appear above. See www.geedra.com for full subscription plan information. Plans can be customized as needed.

© Geedra LLC, 2012

Management

Kieran Gaffey, Founder/VP•30 yrs Construction, Mgmt and Consulting•Safeco Field, Qwest Field, Lincoln Square•Founder, Construction Documentation Svcs.

Rob Mathewson, CEO/Founder•25 yrs experience: Construction, Web, Mfg.•Former VP Construction Documentation Services•Chief architect of Geedra interface.

© Geedra LLC, 2012

Next Steps for Evaluation

• Select suitable test project• Review Photo & Tagging Guidelines• Training for staff, inspectors, GC.• Deploy in 1-2 weeks

© Geedra LLC, 2012

Thank You!

Rob Mathewson

CEO, Geedra

206-396-0449

rmathewson@geedra.com