Connected CommunicationsPresented by Lisa Colton

January 14, 2014#connectcongs

Our Plan

• Broadcast to Networks• The Goal: Engagement and Relationships• 5 Strategies:– Celebrating people– Develop a culture of connection– Shareable content– Being a platform for conversation– Adding a personal touch

• Language Audit

Traditional Mindset: Hub & Spokes

Informational -> Relational

Communications & Community

• commū´n/iō -ī´re -ī´vi & -iī -a´tum vt. build (a fortification); fortify; strengthen.

• commū´ni/ō -ō´nis f. sharing in common, communion.

• commū´nt/ās -ā-tis f. fellowship; sense of fellowship; affability.

• commūnī´tiō -ō´nis f. preparing the way.

The Goal: Engagement & Relationships

Temple BethAbraham in

Tarrytown, NY

That starts with YOU.

ENGAGEMENT, NOT LIKES!

Likes -> Reach -> Engagement -> Action/Impact

Likes < ReachReach < Engagement

Celebrating People

Temple Israel, Memphis Facebook Page

Tagging and Mentioning Names Online

And in print, and on the bima!

Develop a culture of connection

What leads to connection?

Develop a culture of connection

• What leads to connection?– Honesty– Transparency– Vulnerability– Appreciation

INVITE DEEPER CONNECTION

MODEL IT YOURSELF

SHOW COMMUNITY AND CONNECTIONIN ALL CHANNELS

CREATE SHAREABLE CONTENT

Hint: often about shared values and human insight, not org-focused.

CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?

Platform for Conversation

Ask Questions!

Congregation Beth Israel, San Diego

LISTEN!

Mike Moxness with Debbie Echt-Moxness On Living On After a Diagnosis of Cancer

Add a Personal Touch

… It sounds like a good move for you, so I'm glad about that. I certainly know about the pulls of family--that's how I ended up in Virginia myself (my parents had retired to Virginia Beach, where my mom is still. And at her age it is comforting to be able to be there in 2 ½ hours when necessary).

I can't tell you how sorry I am to be losing you and your family, but I'll hope to get the chance to try when I see you in person. And I definitely plan to make the most out of your remaining six months here….

Add a Personal Touch

… Thank you for your question. I have loved watching you become a grandmother. The photos of the twins on Facebook are adorable, and I can feel your bright energy when I see you in person. I can’t wait until it’s my turn! (Not to rush anything…!)…

Make it Personal

DESIGNING FOR SOCIAL

• Don’t be a bullhorn• Integrate with programs, goals, strategies• Be people focused, not institutionally focused

Language Audit: January

1. Choose one communication ‘artifact’ that is relevant to your congregation’s focus for this year.

2. Use our lens to heighten awareness about the overt and covert messages that may be expressed or inferred – and explore what changes you might consider as part of your journey as a Connected Congregation. – Analyze, empathize, role play, brainstorm, explore.– And then SHARE!