Connected CollaborationA Forrester/Socialtext Webinar

Ross MayfieldChairman, President & Co-founderross.mayfield@socialtext.com

Agenda

• Social Networks Connected with Collaboration• Attention, Collaboration & Discovery• Demo• ProDrive Case Study• Winning in Turbulent Times• Discussion and Q&A

About Socialtext

•Founded in 2002, first vendor in the Enterprise 2.0 market

•Gartner #1 Visionary: Team Collaboration and Social Software

•Offices in Palo Alto, NYC, London

•4,000+ customers worldwide

Social Networking connected with Collaboration as a Service

Enterprise 2.0 is Made of People

...and ties, strong and weak

Mark Granovetter: The Strength of Weak Ties (1973)

The ideal social network structure has a dense core and dynamic periphery

Value of Connected Collaboration

Dense Core & Dynamic Periphery

1. Accelerates project and process cycles

2. Saves time looking for information and

people

3. Information and people with context

amplifies 1&2

How Can We Manage Attention?

How can our employees know what needs time and attention?

How Can We Collaborate?

How can our teams work together more productively?

How Can We Discover?

How do our people find connections, knowledge and experts?

What Gets in Your Way?

•Email back and forth in an attempt to collaborate

•Hard to find information and people

•Rigid structure of traditional content systems, document systems & portals

•Standalone wikis or blogs

The Building Blocks

Collaboration

Attention

Discovery

Create/Re-use

Respond

Connections

Experts

Coordinate

Aggregate

Knowledge

Share

Participate

Demo

ProDrive SystemsBackground• Manufacturer of high end dental equipment, revolutionized the industry

by providing replaceable turbines for handsets.• Largest independent group of mobile technicians in North America.

Challenge• With a large array of parts and connectors, it can be difficult for the

technicians to have the necessary information available for all combinations.• Were pushing out catalogs and instructions to technicians via email, but this

was not working. Information was lost, and no collaboration was available to share best practices, ask questions, etc.

Solution• Created knowledge bases for effective information sharing.

Benefits• Information is now searchable• Technicians can reach out to one another• Provide better quality of service • Lower turnover

• Competitive advantage

Enterprise 2.0 Leader

Social Networking connected with Collaboration

Simple & integrated user experience drives adoption

Strategic implementation track record

Rapid deployment, Software as a Service

Customizable & Extensible Platform

Turbulent Times

To survive:• Sense change• Make sense of changes• Respond

To win…• Without losing momentum• Faster than others• Organizational agility

Why Now

Agility, Resilience & Velocity… – Reduce cycle times– Spend less time looking for information– Reduce decision times– Accelerate innovation– Use resources more efficiently– Take full advantage of your distributed workforce

When times are tough, woe

to the business that

underfunds to support

growth as competitors

charge ahead -- Forrester

Social Software and

Social Networking is a

Top 10 Strategic Technology

for 2009 -- Gartner

Q&A

Free Trial at Socialtext.com

ross.mayfield@socialtext.com