Conference Insights - Customer Identification Scenario

Post on 22-Nov-2014

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description

A case scenario outlining how the Conference Insights service helps business development, sales, and business professionals with customer lead generation by tapping a rich source of conference and trade show data - sponsorships, speakers, and topics - to identify potential customers for a business.

Transcript of Conference Insights - Customer Identification Scenario

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Case Scenarios

Customer IdentificationScenario

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Scenario: Customer Identification

A company wants to find new customers.The data that they want to know:– The names of conferences that focus on a specific

category or topic– The companies that sponsored these conferences– The names, organizations, and titles of Individuals

that have spoken about a specific topic at conferences

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Scenario – Customer IdentificationView by Meeting Info and Category

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Scenario – Customer IdentificationView by Meeting Info and Sponsors

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Scenario: Customer IdentificationView by a keyword search

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Scenario: Customer IdentificationChart by a keyword search, over time and based on occurrence

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Scenario: Customer IdentificationView by a keyword search, by company of presenter

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Case Scenarios

Data and Process

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Data Collection Process

Search

Select Conference and Assign Unique ID

Collect Data

QC Check and

Aggregate Data

Refresh Data

QC Check and

Aggregate Data

Finalize Data

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Conference Insights DataMeeting Information

• Meeting name• Start date• End date• Country• Global Region• US Region• Meeting State• Conference Organizer• Conference Type• Conference Venue• Average Number of

Attendees

Sponsors and Sponsorships

• Sponsor Partner Type• Sponsor Level• Currency• Sponsorship Level

Price• Sponsor Names

Agenda and Sessions

• Presenter/Panelist First Name

• Presenter/Panelist Last Name

• Presenter/Panelist Organization/Company/Employer

• Presenter/Panelist Title

• Agenda Topic• Agenda Description