Post on 22-Feb-2016
description
Comprehensive Re-Targeting & RTB Media Buying
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The Pitch
Funbox Pinpoint Comprehensive Retargeting:
For every $1 you spend, you get $10 back(on average)
www.funbox.com
The Power of Retargeting
RIGHTAUDIENCE
RIGHTTIME
RIGHTMESSAGE
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How does retargeting work – The Other 98%.....
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EU e-Privacy Law (‘the cookie law’) enacted May 2012 www.ico.org.au
‘Firefox 22 to stop eating 3rd Party Cookies’Wired Magazine Feb 25th 2013
IE10 Ships with ‘Do Not Track’ as standard’ Wired magazine January 2013
The Problem of the disappearing cookie…
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Cookie Visibility Degrades over time
www.funbox.com
Comprehensive Retargeting
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www.funbox.com
Cookieless Tracking via Device recognition
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• RTB Buys with Retargeting: – CTR on average 2.5x higher than normal display
media – Social re-targeting can be 10x higher – With Pinpoint, increase of visibility of 30% – Increase in conversion +5%