Post on 08-Feb-2017
Trust me!
I can beat
this guy Competitor Analysis in Social Media
David Neil
What is competitor analysis Strategic technique used to
evaluate outside competitors . The analysis seeks to identify
weaknesses and a strength's that a company ‘s competitors may
have and then use that information to improve efforts
within the company
David Neil
It’s like looking at the mirror and you find someone else being better than
you
Trying to adjust the looks
David Neil
In Reality , god knows !!
In Business , Hell ya!
David Neil
GOAL!
Compete with whom?What planned actions/Strategies used by them?How do they react with firms actions?How can we influence them for our advantage ?
David Neil
If id only know how my competitor operates, I am more than sufficient - Stupid consultant
David Neil
I NEED MORE DATA , TO FULLY ANALYSE MY COMPETITORSYSTEMATCIALLY USING ORGANIZED INTELLIGENCE REPORT
BUT HOW CAN I GET THAT ?
You NEED framewor
k COMPETITORS OBJECTIVETHEIR
ASSUMPTIONSTHEIR STRATEGIESTHEIR CAPABILITIES
David Neil
Why is competitor analysis important in business?
David Neil
QUICK QUESTIONWho are
your main competitors ?
David Neil
I DON’T HAVE ANY COMPITITORS BECAUSE OUR PRODUCTS/SERVICES ARE UNIQUE
Wrong Answer
SWOT ANALYSISDavid Neil
DIFFERENTIATION STRATEGY
BE UNIQUEIF NOT BE BETTERFRAME A USP – THAT’S WHERE THE BUSINESS BIGGEST PROBLEM LIES IN
David Neil
UNIQUE SELLING PRROPOSITIONProduct /Service Uniqueness Minimize expenditure to
improve marginsLeverage your employee
strenths and skills PriceHow you promote your
company – focus on benefits rather than features
David Neil
STEAL Yes
STEAL
David Neil
SOCIAL MEDIA GUESS THAT’S WHAT WE ARE HERE
David Neil
HOW TO ANALYSE YOUR COMPETITOR USING SOCIAL MEDIA
Analyzing your competitors’ efforts and comparing key performance metrics to your own.
David Neil
PULLING DATA
G+
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USE SOCIAL BAKERS , OPTIMAL to download insights
David Neil
USE Topsy,Twitonomy and twitalyzer to download insights
David Neil
QUICK QUESTIONS *Should Your business be on social media?
*What networks should you choose?
*How do you create a great profile?
*What type of content you should post and when should you post
David Neil
Do a Google search for your competitors business name
1st three page results
David Neil
OTHER ALTERNATIVESRIVAL IQ
Twitter Counter
Wild Fire
Wild Fire
Simply measured
David Neil
Twitter counter
Wild fire
Rival IQSimply measured
David Neil
PROFILE SETUP
David Neil
David Neil
How to Make a Competitor Analysis
• Stage 1: Know your rivals ( make a list)• Stage 2: Know their channels• Stage 3: Check your website , your content , your
trends , your Social Media channels• Stage 4:Prepare content while look up • Stage 5:Optimize your sites ( all channels)• Stage 6: Start setup the profile • Stage 7: implement and iterate • Stage 8 : monitor and remodel as per requirements
David Neil
That’s me
David Neil