Post on 17-Jul-2015
Competitive Intelligence to Impact
Your Mobile Campaigns
Presented by
WhatRunsWhere Mobile Intelligence...
Pinpoint exactly where your competitor's are finding success with data from…
• 50,000+ mobile web publishers & 60,000+ Android apps
• 15 different countries
Use this data to uncover…
• Top performing mobile traffic sources
• Which ad creatives are working the best
• Creative calls-to-action
• And much more
2
Mobile Competitive Intelligence
• WhatRunsWhere allows you to have the inside track on
your competition's strategies allowing you to effectively
plan and buy advertising more efficiently
• Get insights into their entire campaign strategies.
• Leverage this information to dramatically optimize and
improve how you advertise online.
3
Here are some examples of things you can do with
mobile competitive intelligence:
• Look at foreign brand strategy in the same market
– For example, how is a US bank attracting customers versus the
current advertising strategy by Canadian banks?
• Come up with new split tests for ad creatives
– With so much money going into mobile, take advantage of other
advertisers doing the testing for you
• Find crossover with your display advertising
– Go cross channel by looking at how other brands have
successfully messaged and executed cross channel campaigns
4
To give you some inspiration, here are 3
mobile advertising trends pulled from top
performing campaigns...
5
1. Find a Location Near You
• Unlike desktop computers, smartphones and tablets are
being brought around virtually everywhere with their user
• Advertisers with a bricks-and-mortar can now easily target
customers based on their location, or even help users
navigate to their nearest location.
2. Competitive Shopping from Your Mobile Device
• A reported 60% of consumers used their mobile devices
exclusively to make a purchase decision.
• Be sure to give them all the information they need to put
their confidence in your product.
3. Bold Promo With a Bold Mobile Landing Page
• Have a new hot promotion to feature? Make it clear and
have it stand out in your mobile ads and your mobile
landing page.
Competitive Intelligence to Impact your Mobile Campaigns
• Use WhatRunsWhere’s mobile competitive intelligence to
cut the mobile learning curve & pinpoint:
– Profitable Mobile Traffic Sources
– Successful Ad creatives & Ad Copy
– And much more!
• 3 Mobile Advertising Trends
– Find a location near you
– Be ready for competitive mobile shoppers
– Bold promo with a bold mobile landing page