Competitive Intelligence to Impact

Your Mobile Campaigns

Presented by

WhatRunsWhere Mobile Intelligence...

Pinpoint exactly where your competitor's are finding success with data from…

• 50,000+ mobile web publishers & 60,000+ Android apps

• 15 different countries

Use this data to uncover…

• Top performing mobile traffic sources

• Which ad creatives are working the best

• Creative calls-to-action

• And much more

2

Mobile Competitive Intelligence

• WhatRunsWhere allows you to have the inside track on

your competition's strategies allowing you to effectively

plan and buy advertising more efficiently

• Get insights into their entire campaign strategies.

• Leverage this information to dramatically optimize and

improve how you advertise online.

3

Here are some examples of things you can do with

mobile competitive intelligence:

• Look at foreign brand strategy in the same market

– For example, how is a US bank attracting customers versus the

current advertising strategy by Canadian banks?

• Come up with new split tests for ad creatives

– With so much money going into mobile, take advantage of other

advertisers doing the testing for you

• Find crossover with your display advertising

– Go cross channel by looking at how other brands have

successfully messaged and executed cross channel campaigns

4

To give you some inspiration, here are 3

mobile advertising trends pulled from top

performing campaigns...

5

1. Find a Location Near You

• Unlike desktop computers, smartphones and tablets are

being brought around virtually everywhere with their user

• Advertisers with a bricks-and-mortar can now easily target

customers based on their location, or even help users

navigate to their nearest location.

2. Competitive Shopping from Your Mobile Device

• A reported 60% of consumers used their mobile devices

exclusively to make a purchase decision.

• Be sure to give them all the information they need to put

their confidence in your product.

3. Bold Promo With a Bold Mobile Landing Page

• Have a new hot promotion to feature? Make it clear and

have it stand out in your mobile ads and your mobile

landing page.

Competitive Intelligence to Impact your Mobile Campaigns

• Use WhatRunsWhere’s mobile competitive intelligence to

cut the mobile learning curve & pinpoint:

– Profitable Mobile Traffic Sources

– Successful Ad creatives & Ad Copy

– And much more!

• 3 Mobile Advertising Trends

– Find a location near you

– Be ready for competitive mobile shoppers

– Bold promo with a bold mobile landing page