1The Bases of Competitive Advantage

Competitive Competitive AdvantageAdvantage

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 2

Different asset or competencies of a firm

3

How many the bases of How many the bases of competitive advantage competitive advantage does a company needdoes a company need ??

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

4The Bases of Competitive AdvantageThe Bases of Competitive Advantage

5The Bases of Competitive AdvantageThe Bases of Competitive Advantage

•A level of serviceA level of service

•A product imageA product image

•Unique product Unique product featuresfeatures

•New technologyNew technology

6The Bases of Competitive AdvantageThe Bases of Competitive Advantage

The Bases of Competitive Advantage 7

8The Bases of Competitive AdvantagThe Bases of Competitive Advantagee

9

costcost

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

10

focusfocus

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Tommy ArmourTommy Armour

11

NıkeNıke

Sporting goods Sporting goods segmentssegments Golf segmentGolf segment

FOCUS(CONT)FOCUS(CONT)

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

12The Bases of Competitive AdvantageThe Bases of Competitive Advantage

13The Bases of Competitive AdvantageThe Bases of Competitive Advantage

14The Bases of Competitive AdvantageThe Bases of Competitive Advantage

The Bases of Competitive Advantage 15

16The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Having a superior Having a superior product or serviceproduct or service

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 17

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 19

Dell computer’s distribution Dell computer’s distribution systemsystem

American Express in American Express in customer servicecustomer service

Sony’s innovation designSony’s innovation design

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 20

The most The most profitable profitable airline in airline in the U.Sthe U.S

The Bases of Competitive AdvantThe Bases of Competitive Advantage 21

The Bases of Competitive Advantage 22

The Bases of Competitive Advantagehe Bases of Competitive Advantage 23

Another key basis of coca cola’s advantage is its assets of both its

• Physical distribution system• Comparising many company-owned bottling plants• Warehouse• Other distribution facilities

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 24

Brands are a particularly tricky form of asset.

Value Microsoft’s brands at over 50 bilion dollar.

The Bases of Competitive Advantage 25

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 26

The right partners can provide a very powerful basis of COMPETITIVE

ADVANTAGE

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 28

Economies of ScaleEconomies of Scale

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 29

Economies of ScopeEconomies of Scope

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 30

Being the best Being the best companycompany

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 31

32The Bases of Competitive AdvantageThe Bases of Competitive Advantage