Competing with Value-Based Companies

The Importance of Differentiation and Execution

Group 7Macky Villagarcia

Ryan Uy Maritess Velez

Macy Yuan

Marketing Management6 Aug 2010

1. Why deliver more for less?

2. How do you compete?

3. Is low-cost operation right for you?

More for Less

• Keep cost in line

• Differentiate

• Manage prices effectively

• Execution

Differentiate

areas that give other

room to maneuver

Execution

• have effective and efficient process implementation

• focus on advertising and promotional initiatives

• may need to downplay / abandon target market

Companies should set this up ONLY if:a) existing businesses would be more

competitive

b) new businesses will have more advantages

The Importance of Differentiation and Execution

Group 7Macky Villagarcia

Ryan Uy Maritess Velez

Macy Yuan

Marketing Management6 Aug 2010

Competing with Value-Based Companies - Revised

Transcript of Competing with Value-Based Companies - Revised

Competing with Value-Based Companies - Revised

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Transcript of Competing with Value-Based Companies - Revised

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