Corporate Profile

Overview

� Sheth Developers (SDPL) started in 1986, it 28 yrs old company started by

3 brothers Mr. Ashwin Sheth , Mr. Jitendra Sheth & Mr. Vallabh Sheth

� In year 2011 the SCPL Sheth creators lead by Mr. Jitendra Sheth & Mr.

Vallabh Sheth has started.

� Established as a leading real estate development company since 1986.

� International presence in Dubai, through the brand “IRIS”, of Sheth Estate

International Ltd.

� We have delivered real estate landmarks that have become icons of

quality & perfection.

� We have diversified into residential and commercial projects

Milestones Achieved

Sheth Creators derives inspiration and motivation from the astoundinglegacy and proud lineage of Sheth Developers Private Limited (SDPL), whoseamazing achievements in a record short span of 28 years, are unrivalled.

� 60 mixed use developments (completed and ongoing)

� 18,000 homes built18,000 homes built

� Developed a record 15 million square feet residential, commercial,

retail and township projects in India and abroad

� Winner of 33 international Awards

� ISO 9001: 2008 and ISO 1401: 2004 Certified

� ‘American Concrete Institute’ (ACI) and LEED certifications

SCPL’s Vision & Mission

Company’s Vision

� To envision landmarks

� To develop a high performing organization

� To create value for all stakeholders.

Company’s Mission

� To achieve excellence in project execution by quality, reliability, safety &

operational efficiency.

� To continuously improve the competence level of employees

� To continuously innovate, develop and implement state-of-the-art

technology & modern management practices to enhance productivity.

Managing Directors

Mr. Jitendra N. Sheth Managing Director

Mr. Vallabh N. Sheth Managing Director

Sales Team

Shrish Jha Amit SrivastavaShrish JhaSr. GM – SalesVasant Oasis

Chhavi AroraDGM – SalesAuris Serenity

Harshad DeshpandeGM – SalesBeau Pride

Amit SrivastavaAVP – NRI SalesCorporate Office

Landmarks Created

BEAUMONDE was designed tocreate a new level of residential luxuryin the prime location of South Mumbaiin Prabhadevi. The first floor has beenconceived at a height of 70 feet aboveground level with panoramic Arabiansea view.

Key Features� 2 Level Club House & 2 lac sq.ft. of lush greenery & various lifestyle amenities� 5500 sq.ft. per floor per flat giving all four side views from each flat.� Awarded the “Best development & Best High Rise Development” by CNBC at Asia Pacific Property

Awards 2008.� Height of tower A - 137.00 m (33 floors), tower B - 144.42 m (33 floors)

tower C - 135.65 m (31 floors)

Location- Prabhadevi, MumbaiArchitect- P & T Cons, SingaporeStart Date- June 2005

Completion Date- June 2008Total sq. ft.- 8.67 lacs

Cnergy Exclusive 8-storey Commercialand IT Park coming up at Prabhadevi inMumbai, is set to be a corporate cult; withits highly premium location, impressivearchitecture, wide frontage sprawlingspace, new generation features & cutting-edge facilities.

Key Features� Imposing double height 10 meters entrance lobby of granite, glass &

steel� Energy efficient tower & Sound safety features� Applied for LEED certification of IGBC (Silver Certification)� Floor to floor height of 6 meters on the ground floor

Location - Prabhadevi, MumbaiArchitect- DP Architects, SingaporeStart Date - 2008

Completion Date- 2009Total sq. ft. - 3.90 lacs

Viviana a complete shopping mall, is located strategically on the Eastern Express Highwayat a pivotal junction in Thane with 1 million square feet retail space. It also has family

Retail

Entertainment

Commercial

at a pivotal junction in Thane with 1 million square feet retail space. It also has familyentertainment center spread across 40,000 square feet

Location - Thane, Maharashtra Architect - DDG,USAStart Date - 2008 Completion Date -2011Total sq. ft. - 16.84 lacs

Key Features� 9 screen multiplex, specialty restaurants, food courts & family

entertainment center.� 1,25,000 square feet Hypercity� Applied for LEED certification of IGBC (Gold Certification)� Awarded the “The Real Estate Awards Winner of the best Retail

project (Future)” by Cityscape India.

Iris Blue is a luxury tower and is perhaps situated atone of the best locations in Dubai Marina. This Dubaiproperty is closely located to the knowledge village,Media and Internet cities. This residential communityis located right next to Grosvenor House a 5 starhotel.

Key Features� An impressive 33-storey residential tower coming up at the most prime location in

Dubai Marina.� Modern, luxurious amenities within each of its exclusive 2, 3 and 4 bedroom

apartments.� Planned as column-free, rectangular shaped apartments.� Awarded as Best Architecture (Middle East) & Best International Architecture

(Multiple Units) in the year 2007

Location - Dubai MarinaArchitect - Atkins, UKStart Date - 2005

Completion Date- 2008Total sq. ft. - 2.34 lacs

Iris Bay is set to be a destination of pride, status& exclusivity that the world will vie to be in. It is a35 storey commercial tower positioned in thegateway of Business Bay, representing elegantarchitecture with a magnitude of iconic potencyand distinction.

Key Features� A 32-storey distinctive tower taking shape in the prime of corporate Dubai

at Business Bay.� 3 level podium for parking.� Never-seen-before half-moon shape.� Distinctive façade which allows light into the building without solar glare & heat.

Location - Business Bay, DubaiArchitect - Atkins, UKStart Date - 2007

Completion Date - 2010Total sq. ft. - 3.86 lacs

Iris Amber will be strategically positioned witha frontage on the wide open spaces,cobblestone walkways and abundant aestheticadvantages of Culture Village. Meanwhile, itswest facing exterior will offer sweepingprospects of the area due to be set behind it.

Residential

Location- Cultural Village,DubaiArchitect- Atkins, UKStart Date - 2007

Key Features� Traditional Arabesque details including wind towers & domes� Spacious studio, one and two bedroom apartment layouts.� Fragrant Arabian style gardens.� Rooftop swimming pools

Completion Date- 2010Total sq. ft.- 0.92 lacs

VASANT OASIS, ANDHERI

Vasant Oasis is an integrated residential township in the heart of Mumbai, at Andheri East.

It is truly an oasis of convenience, space and luxury. Comprising of 19 towers of 22 storeys,

situated on 14 acres of land, 5 acres of recreation ground, 15000 sq. ft. clubhouse, Vasant

Oasis is a space not constrained by the limits of boundaries and walls. With a choice of 1,

2, 2½, 3 and 4 BHK apartments the complex provides luxury that is not predictable but

luxury which is priceless and private.

BEAU PRIDE, BANDRA WEST

Live In The Limelight

Sheth Creators magnificent 22 storeys iconic creation BEAUPRIDE, situated on Bandra’s

glamorous location of Hill Road offers luxuriously colossal 2-3 BHK and Duplex Apartments

with ground plus four levels of podium parking. A host of lifestyle features greet you on

the topmost floor. A project by M/s ABIL SHETH REALTORS AND PRIDE HILL DEVELOPERS

PVT LTD, BEAUPRIDE’s sky decks offer a scintillating view of Bandra’s alluring coastline and

the shimmering sea beyond

AURIS SERENITY, MALAD

Live In The Limelight

Sheth Creators magnificent 22 storeys iconic creation BEAUPRIDE, situated on Bandra’s

glamorous location of Hill Road offers luxuriously colossal 2-3 BHK and Duplex Apartments

with ground plus four levels of podium parking. A host of lifestyle features greet you on

the topmost floor. A project by M/s ABIL SHETH REALTORS AND PRIDE HILL DEVELOPERS

PVT LTD, BEAUPRIDE’s sky decks offer a scintillating view of Bandra’s alluring coastline and

the shimmering sea beyond

Learning Opportunities

Few Trainings Conducted

� Advanced Excel

� Advanced Sales Training

� Management development program

� Green Building & Green Interiors

� Project Management

� Team Building

� Outstanding Structures Around You

� Sales Closing Techniques

Performance Management

� Sheth follows a Balanced Scorecard approach to

performance.

� Balanced Scorecard is a proven effective management tool

created by Management Gurus Robert Kaplan & David

Nortan.Nortan.

� The tool is used to translate planning and strategy into action.

Performance Management

� Each individual are issued Key Performance Indicators which

are extracted from their Dept./HOD KPIs

� Performance Rating is done every Quarter

Quarter Months Quarter No. Weight age Quarter Months Quarter No. Weight age

April– June Q1 25%

July– Sep Q2 25%

Oct- Dec Q3 25%

Jan- Mar Q4 25%

Total 4 Qtrs Appraisal of 100%

Performance Management

1st week of the quarter

� Each individual fills in their KPIs in the ERP.

Last week of quarter

� The individual completes the KPIs , and gives self rating.

� The R1 gives one 2 one feedback and closes the ratings for

the individual(s).

� The R1 talks about next quarter’s KPIs and expectations.

Sales Incentive Scheme

Sales Incentive Scheme

Sales Incentive Scheme

No. of Years Rewards

6 Months • Confirmation Letter & Chocolate Box• Half Day Recognition leave to be taken within a month time• Movie Ticket & popcorn voucher

12 Months • Certificate & a Cake• One Day Recognition Leave• One Day Recognition Leave• Movie Ticket & popcorn voucher

3 Years • Certificate • 50% of Gross Salary (Min. Rs. 7500/- & Maximum Rs. 25000/-)

5 Years• Certificate • 75% of Gross Salary (Min. Rs. 12000/- & Maximum Rs. 50000/-) OR GOLD

COIN

7 Years• Certificate • 100% of Gross Salary (Min. Rs. 15000/- & Maximum Rs. 75000/-) OR GOLD

COIN

10 Years• Certificate • 100% of Gross Salary (Min. Rs. 22000/- Maximum Rs. 100000/-) OR GRAM

GOLD COIN

Individual Award

1 Suggestion/Idea Award/Out of box thinking

2 Special Achievement Award/Merit Award

3 Fight Against Limitation

4 Best New Comer Award

5 Absolute Integrity

6 Attendance & Punctuality Award 6 Attendance & Punctuality Award

7 Team Player

8 Sheth Employee of the Year

Sales Excellence Individual Awards - Only For Sales

Teams

8 Highest Deal Award

9 Max. Units Award

10 Max. configuration

Team Awards

1 Best Team/Dept Award

Statutory

PF : Under Act 1952 and Employee’s Family Pension Scheme, 1971 and the rulesframed there under. Employee’s contribution i.e. 12% of the basic salary subject tomaximum Rs. 1800/- pm , which will be deducted from employee’s salary as well asthe employer’s contribution matching the same max amount of Rs. 1800/- pm shallbe deposited in the individual’s P.F. account as per the above said Act

ESIC is Employee State Insurance and it is used for the benefit of the employee and if the gross salary of the employee is less than or equal to 10K, than it is applicable on the employee and 1.75% amount will be deducted from the Gross salary. one can get the medical benefit from the ESIC.

Gratuity : After completion of five year’s without any break, employee will be entitled for Gratuity as per Gratuity Act 1972. Gratuity is payable on retirement, resignation, death or physical disablement.

Annual Bonus : is given to employees on payroll , it is one month basic on completion of financial year

NON-STATUTORY

LEAVE ENCASHMENT for employees on payroll , each employee can encash 24 leaves

in a year

MEDICAL CLAIMS: Medical Claim is provided to all employees as per grades for MEDICAL CLAIMS: Medical Claim is provided to all employees as per grades for

entire family

PERSONAL ACCIDENTS SCHEME: Get protection against hospital expenses, injuries,

disability and death. Get accident cover for yourself and your family under one

insurance policy.

AddressSheth Creators Private LimitedCorporate Office: Hallmark Business Plaza, 1201, 1203 & 1204, 12th Floor, Sant Dyaneshwar Marg, Near Guru Nanak Hospital, Kalanagar, Bandra (E), Mumbai – 400 051.

Phone: +91-22 4200 5300 / 73 Mob: +91-22 4200 5301Email: info@shethcreators.com / sales@shethcreators.com