Company AnalysisCompanyKrispy Kreme Doughnuts, Inc. is an American global doughnut company andcoffeehousechainbasedinWinston- Salem, NorthCarolina. KrispyKremefounder ernon!udolph bought a yeast-raised recipe from a Ne" #rleans chef, rented a building in "hat is no"historic #ld Salem in Winston- Salem, and began selling to local grocery stores. $https%&&en."i'ipedia.org&"i'i&Krispy(Kreme)CustomersDemographically, Krispy Kreme has no limits. *eople of all ages, ethnicity and incomeen+oy their products. ,hey define their mar'ets their stages of de-elopment.Within the current mar'ets, the demographic "ith the highest ./-month patronage $/01)has been mid-boomers ages 2/-33 $Sheridan /445).https%&&""".essays/2.com&6usiness&Krispy-Kreme-7ar'eting-*lan&34835.htmlCompetitors,hecompetitorsincluderetailersof doughnutsandsnac'ssoldthroughcon-eniencestores, supermar'ets, restaurants and retail stores. ,hey compete against Dun'in9 Donuts, as"ell as against ,im :ortons, Starbuc's Corporation, 7ister Donut, Donut King, ;onuts Donuts,