Company Analysis
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Company Analysis Company Krispy Kreme Doughnuts, Inc. is an American global doughnut company and coffeehouse chain based in Winston- Salem, North Carolina. Krispy Kreme founder Vernon Rudolph bought a yeast-raised recipe from a New Orleans chef, rented a building in what is now historic Old Salem in Winston- Salem, and began selling to local grocery stores. (https://en.wikipedia.org/wiki/Krispy_Kreme) Customers Demographically, Krispy Kreme has no limits. People of all ages, ethnicity and income enjoy their products. They define their markets their stages of development. Within the current markets, the demographic with the highest 12- month patronage (26%) has been mid-boomers ages 42-55 (Sheridan 2003). https://www.essays24.com/Business/Krispy-Kreme-Marketing-Plan/ 50953.html Competitors The competitors include retailers of doughnuts and snacks sold through convenience stores, supermarkets, restaurants and retail stores. They compete against Dunkin’ Donuts, as well as against Tim Hortons, Starbucks Corporation, Mister Donut, Donut King, Gonuts Donuts, JCO and regionally and locally owned doughnut shops and distributors. Collaborators
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Transcript of Company Analysis
Company AnalysisCompanyKrispy Kreme Doughnuts, Inc. is an American global doughnut company andcoffeehousechainbasedinWinston- Salem, NorthCarolina. KrispyKremefounder ernon!udolph bought a yeast-raised recipe from a Ne" #rleans chef, rented a building in "hat is no"historic #ld Salem in Winston- Salem, and began selling to local grocery stores. $https%&&en."i'ipedia.org&"i'i&Krispy(Kreme)CustomersDemographically, Krispy Kreme has no limits. *eople of all ages, ethnicity and incomeen+oy their products. ,hey define their mar'ets their stages of de-elopment.Within the current mar'ets, the demographic "ith the highest ./-month patronage $/01)has been mid-boomers ages 2/-33 $Sheridan /445).https%&&""".essays/2.com&6usiness&Krispy-Kreme-7ar'eting-*lan&34835.htmlCompetitors,hecompetitorsincluderetailersof doughnutsandsnac'ssoldthroughcon-eniencestores, supermar'ets, restaurants and retail stores. ,hey compete against Dun'in9 Donuts, as"ell as against ,im :ortons, Starbuc's Corporation, 7ister Donut, Donut King, ;onuts Donuts,
