Companies and executives

Searching The Web

Companies & People

Introduction

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Why do we need information about companies?

Mergers & AcquisitionsMajor dealsOEMNew distributorSales leadsTo explore a specific market

Pieces of informationFull nameAlternative namePhysical addressProductsTechnologiesCustomers listSuppliers & OEMFinancial informationKey executivesMarket shareStrategic plans

SourcesFormal websiteSearch engines (not just Google)

◦ Advanced optionsNewsLocal newspapers Information from the authorities

◦ Stock exchange◦ Official company registers

Intellectual propertyMarket research reportsCommercial databases ($$)

Easy to find…Public companies

Big companies

Market leaders

Hot trends

Major regions

More difficult to find…Private companies

Small companies

Niche markets

Other regions

Foreign languages (not English)

TrackingKey Players in a Specific Market

Find the (magic) Key WordsMerriam Webster

http://www.merriam-webster.com/

A classic Thesaurus

Find the (magic) Key WordsGoogle dictionary

◦ Find synonyms

Find the (magic) Key WordsWikipedia

Find the (magic) Key Words

Google Insight for Searchhttp://www.google.com/insights/search

Organic Search

DO NOT ignore ads…

Association & OrganizationsGoogle searchBoolean command

Similar Command

Google Images

Google Images - ProductsGoogle images

Google Wonder Wheel

Search LocallyGoogle search domain in a specific countrywww.google.co.uk

Search Locally – Google Advance SearchGoogle advance search

Search within site or domain

Limit by domains

Search Locally

Search Locally - Global Market Finder Helps discover keywords and translate those

keywords into other international markets

Search LocallyUse Google local domain to find information

about specific countryInternet country codes extension list – LinkLanguage codes – Link

http://www.google.com/search?q=messi - Default - Search Messi from your local Google

http://www.google.com/search?q=messi&gl=us&hl=en – Search Google US in English

http://www.google.com/search?q=messi&gl=sp&hl=es - Search Google Spain in Spanish

Major Competitors

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• Simple Google Search

Major Competitors

• Google Images

Major Competitors – Cont.

• MarketResearch.com

• List of key players in a specific market

Major Competitors – Cont.

• Google search

• Mention at least two companies to find more

Social Networks

• Facebook

• Linkedin

• Slideshare

• And many others

Facebook

• Over 600 million users worldwide• Search for companies• Search for groups• Search for people

Over 90 million users 200 countries Business social network Search for

Companies Groups People

Slideshare

The world's largest community for sharing presentations.

50 million monthly visitors 90 million page views

Search by Content People

Other features zipcast

Intellectual Property

Google Patents

Professional database – Nexis.com

Leading source for business information 20,000 sources 4.2 billion documents in full text

Search for News Companies People

Professional database – Nexis.com

Search by SIC code Create a company list

Search forA Specific Company

Google Command Search• Two commands:

• allinurl: ‘company name’• allintitle: ‘company name’

Formal Website• We will probably find the following information:

• Branches & subsidiaries• Financial information• Key executives• Press releases• Market research reports• Products description• Analysts reports• Job searching• OEMs• Conferences

Search Within a Company Site• Google command search

• Site: www.companyname.com

Search for specific documentFor example: datasheets

Searching the News• Articles in the local newspaper

• List of local newspapers worldwide• List of local newspapers in the US

• Google News• Google news archive

Searching the News – Cont.• Google simple search

• Timeline

Once Upon a Time…• Describes companies websites since 1996• Information about a company before she was

acquired• Personal changes• Old products

Surf the web as it was

Link to and from a company website• Who links to the company

• Conferences

• Customers

• OEMs

• Suppliers

• Associations

Reverse Link1. Google advance search command

• Link: ‘companywebsite’

2. Yahoo site explorer

3. Link Popularity• Create an alert

Reverse Link – cont.• Bing command

• Linkfromdomain: ‘companywebsite’

Reverse Link – cont.• Blekko

Who is?Domain Tools

◦ Search domain ownership records◦ Allows you to protect your brand◦ Verify your potential partners

htttp://whois.domaintools.comReverse who is

◦ discover other domains owned by the same organization

◦ set alerts to watch for future changes◦ To retrieve a report you have to pay

http://www.domaintools.com/research/reverse-whois/

Search Locally - Transliteration

Elbit – Into Russian

Financial DataStock exchange websitesYahoo! FinanceD&BBDI10kWizardCompanies houseOfficial company register

Financial Data – Commercial Database

Intellectual PropertyGoogle Patents

◦ American patents only

Espacenet◦ 70 million patents worldwide◦ Covers 78 authorities◦ RSS◦ Export

Commercial databases

Keep Track of your Competitors Google News

Google Alerts

People Search

Why Search for People?Recruit a new employeeHead HuntingBackground check for :

◦ Investors◦ potential customers◦ business partners

Business IntelligenceExperts to penetrate a new marketExpert to testify in court

When is it easier to find the information?Famous people

People who uses their real names in forums/blogs

People in the academic world

Freelance

Executives

Interviews in newspaper and media

SourcesSearch engines

Social networks

Forums

People SearchFind your Expert

Scholar Sites• Google Scholar

• Search by keywords• Author• No. of citations

• Microsoft academic search• Visual explorer capability

Google Scholar Find experts Find co-authors Cited by… Create alert Full text article

Microsoft Academic Search Sub category by area of interest List of relevant journals Search for one Author, find many more Citations and co-authors Related terms Conferences

Blog Search Technorati

Rank expert by popularity

Blog SearchGoogle simple search using “show options”Direct link Google blogs

Blog Searchhttp://www.icerocket.com/

◦ Simple search◦ Advance search

For other blog search engines, click here.

Patent Search Search by keywords Rank by number of inventions

Social NetworksSearch groupsIdentify admin / group leader

File sharing Find experts on a topicFind our what companies are doingGeneral overview of a topicData and market statisticsCompany structure

Sources:◦ www.slideshare.net◦ www.authorstream.com◦ www.slideboom.com◦ www.slidefinder.net

Authoratory

Expert search◦ Name◦ Email address◦ No. of published articles◦ Current position◦ Co authors

People SearchFind Information

About a Specific Person

Pipl• The search engine for finding people• Search the invisible web• Search options

• First name, last name• Email address• Phone no.• User name

InteliusInformation about people who lives in the USIncludes details about relativesIn depth report – cost $

People Search USA• Similar to Intelius• Additional searches:

• Social network search• Property records• Criminal records

• Partial information for free

Waapthttp://waatp.com/ A real time search engine to find people using their

first and last name.

BlekkoGeneral search engine

◦/people

Peepmail• Looks for someone’s company email address. • Type in the name of the person and their company or

the company’s website URL.

Wink• Search options

• First name, last name• Email address• Phone no.

Social Search

Social Networks List of social networks worldwide

Facebook• Personal information

• Date of birth• Hobbies• Lives in…• Education• Opinions• Friends

Linkedin• Personal information

• Current employer• Former employers• Friends• Job titles (current and previous)

Folowen – Social searchhttp://folowen.com/search social profile search engine that aggregates

the social media profiles of a person from 20 different social sites like Facebook, LinkedIn, Twitter… etc

Paid Search Engines

שרית חיים

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Companies and executives

Business

Transcript of Companies and executives

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