Companies and executives

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Searching The Web Companies & People

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how to search for information about companies and executives

Transcript of Companies and executives

Page 1: Companies and executives

Searching The Web

Companies & People

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Introduction

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Why do we need information about companies?

Mergers & AcquisitionsMajor dealsOEMNew distributorSales leadsTo explore a specific market

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Pieces of informationFull nameAlternative namePhysical addressProductsTechnologiesCustomers listSuppliers & OEMFinancial informationKey executivesMarket shareStrategic plans

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SourcesFormal websiteSearch engines (not just Google)

◦ Advanced optionsNewsLocal newspapers Information from the authorities

◦ Stock exchange◦ Official company registers

Intellectual propertyMarket research reportsCommercial databases ($$)

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Easy to find…Public companies

Big companies

Market leaders

Hot trends

Major regions

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More difficult to find…Private companies

Small companies

Niche markets

Other regions

Foreign languages (not English)

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TrackingKey Players in a Specific Market

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Find the (magic) Key WordsMerriam Webster

http://www.merriam-webster.com/

A classic Thesaurus

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Find the (magic) Key WordsGoogle dictionary

◦ Find synonyms

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Find the (magic) Key WordsWikipedia

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Find the (magic) Key Words

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Google Insight for Searchhttp://www.google.com/insights/search

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Organic Search

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DO NOT ignore ads…

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Association & OrganizationsGoogle searchBoolean command

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Similar Command

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Google Images - ProductsGoogle images

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Google Wonder Wheel

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Search LocallyGoogle search domain in a specific countrywww.google.co.uk

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Search Locally – Google Advance SearchGoogle advance search

Search within site or domain

Limit by domains

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Search Locally

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Search Locally - Global Market Finder Helps discover keywords and translate those

keywords into other international markets

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Search LocallyUse Google local domain to find information

about specific countryInternet country codes extension list – LinkLanguage codes – Link

http://www.google.com/search?q=messi - Default - Search Messi from your local Google

http://www.google.com/search?q=messi&gl=us&hl=en – Search Google US in English

http://www.google.com/search?q=messi&gl=sp&hl=es - Search Google Spain in Spanish

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Major Competitors

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• Simple Google Search

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Major Competitors

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• Google Images

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Major Competitors – Cont.

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• MarketResearch.com

• List of key players in a specific market

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Major Competitors – Cont.

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• Google search

• Mention at least two companies to find more

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Social Networks

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• Facebook

• Linkedin

• Slideshare

• And many others

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Facebook

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• Over 600 million users worldwide• Search for companies• Search for groups• Search for people

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LinkedIn

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Over 90 million users 200 countries Business social network Search for

Companies Groups People

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Slideshare

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The world's largest community for sharing presentations.

50 million monthly visitors 90 million page views

Search by Content People

Other features zipcast

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Intellectual Property

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Google Patents

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Professional database – Nexis.com

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Leading source for business information 20,000 sources 4.2 billion documents in full text

Search for News Companies People

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Professional database – Nexis.com

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Search by SIC code Create a company list

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Search forA Specific Company

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Google Command Search• Two commands:

• allinurl: ‘company name’• allintitle: ‘company name’

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Formal Website• We will probably find the following information:

• Branches & subsidiaries• Financial information• Key executives• Press releases• Market research reports• Products description• Analysts reports• Job searching• OEMs• Conferences

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Search Within a Company Site• Google command search

• Site: www.companyname.com

Search for specific documentFor example: datasheets

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Searching the News• Articles in the local newspaper

• List of local newspapers worldwide• List of local newspapers in the US

• Google News• Google news archive

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Searching the News – Cont.• Google simple search

• Timeline

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Once Upon a Time…• Describes companies websites since 1996• Information about a company before she was

acquired• Personal changes• Old products

Surf the web as it was

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Link to and from a company website• Who links to the company

• Conferences

• Customers

• OEMs

• Suppliers

• Associations

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Reverse Link1. Google advance search command

• Link: ‘companywebsite’

2. Yahoo site explorer

3. Link Popularity• Create an alert

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Reverse Link – cont.• Bing command

• Linkfromdomain: ‘companywebsite’

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Reverse Link – cont.• Blekko

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Who is?Domain Tools

◦ Search domain ownership records◦ Allows you to protect your brand◦ Verify your potential partners

htttp://whois.domaintools.comReverse who is

◦ discover other domains owned by the same organization

◦ set alerts to watch for future changes◦ To retrieve a report you have to pay

http://www.domaintools.com/research/reverse-whois/

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Financial Data – Commercial Database

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Intellectual PropertyGoogle Patents

◦ American patents only

Espacenet◦ 70 million patents worldwide◦ Covers 78 authorities◦ RSS◦ Export

Commercial databases

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Keep Track of your Competitors Google News

Google Alerts

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People Search

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Why Search for People?Recruit a new employeeHead HuntingBackground check for :

◦ Investors◦ potential customers◦ business partners

Business IntelligenceExperts to penetrate a new marketExpert to testify in court

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When is it easier to find the information?Famous people

People who uses their real names in forums/blogs

People in the academic world

Freelance

Executives

Interviews in newspaper and media

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SourcesSearch engines

Social networks

Blogs

Forums

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People SearchFind your Expert

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Scholar Sites• Google Scholar

• Search by keywords• Author• No. of citations

• Microsoft academic search• Visual explorer capability

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Google Scholar Find experts Find co-authors Cited by… Create alert Full text article

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Microsoft Academic Search Sub category by area of interest List of relevant journals Search for one Author, find many more Citations and co-authors Related terms Conferences

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Blog Search Technorati

Rank expert by popularity

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Blog SearchGoogle simple search using “show options”Direct link Google blogs

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Blog Searchhttp://www.icerocket.com/

◦ Simple search◦ Advance search

For other blog search engines, click here.

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Patent Search Search by keywords Rank by number of inventions

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Social NetworksSearch groupsIdentify admin / group leader

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File sharing Find experts on a topicFind our what companies are doingGeneral overview of a topicData and market statisticsCompany structure

Sources:◦ www.slideshare.net◦ www.authorstream.com◦ www.slideboom.com◦ www.slidefinder.net

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Authoratory

Expert search◦ Name◦ Email address◦ No. of published articles◦ Current position◦ Co authors

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People SearchFind Information

About a Specific Person

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Pipl• The search engine for finding people• Search the invisible web• Search options

• First name, last name• Email address• Phone no.• User name

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InteliusInformation about people who lives in the USIncludes details about relativesIn depth report – cost $

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People Search USA• Similar to Intelius• Additional searches:

• Social network search• Property records• Criminal records

• Partial information for free

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Waapthttp://waatp.com/ A real time search engine to find people using their

first and last name.

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BlekkoGeneral search engine

◦/people

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Peepmail• Looks for someone’s company email address. • Type in the name of the person and their company or

the company’s website URL.

Link

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Wink• Search options

• First name, last name• Email address• Phone no.

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Social Search

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Social Networks List of social networks worldwide

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Facebook• Personal information

• Date of birth• Hobbies• Lives in…• Education• Opinions• Friends

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Linkedin• Personal information

• Current employer• Former employers• Friends• Job titles (current and previous)

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Folowen – Social searchhttp://folowen.com/search social profile search engine that aggregates

the social media profiles of a person from 20 different social sites like Facebook, LinkedIn, Twitter… etc

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Paid Search Engines

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שרית חיים

[email protected] www.mataninfo.co.il

08-8573171 ,054-8035645