Companies and executives
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Transcript of Companies and executives
Searching The Web
Companies & People
Introduction
www.mataninfo.co.il [email protected] 054-8035645 3
Why do we need information about companies?
Mergers & AcquisitionsMajor dealsOEMNew distributorSales leadsTo explore a specific market
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Pieces of informationFull nameAlternative namePhysical addressProductsTechnologiesCustomers listSuppliers & OEMFinancial informationKey executivesMarket shareStrategic plans
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SourcesFormal websiteSearch engines (not just Google)
◦ Advanced optionsNewsLocal newspapers Information from the authorities
◦ Stock exchange◦ Official company registers
Intellectual propertyMarket research reportsCommercial databases ($$)
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Easy to find…Public companies
Big companies
Market leaders
Hot trends
Major regions
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More difficult to find…Private companies
Small companies
Niche markets
Other regions
Foreign languages (not English)
TrackingKey Players in a Specific Market
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Find the (magic) Key WordsMerriam Webster
http://www.merriam-webster.com/
A classic Thesaurus
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Find the (magic) Key WordsGoogle dictionary
◦ Find synonyms
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Find the (magic) Key WordsWikipedia
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Find the (magic) Key Words
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Google Insight for Searchhttp://www.google.com/insights/search
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Organic Search
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DO NOT ignore ads…
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Association & OrganizationsGoogle searchBoolean command
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Similar Command
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Google Images - ProductsGoogle images
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Google Wonder Wheel
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Search LocallyGoogle search domain in a specific countrywww.google.co.uk
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Search Locally – Google Advance SearchGoogle advance search
Search within site or domain
Limit by domains
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Search Locally
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Search Locally - Global Market Finder Helps discover keywords and translate those
keywords into other international markets
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Search LocallyUse Google local domain to find information
about specific countryInternet country codes extension list – LinkLanguage codes – Link
http://www.google.com/search?q=messi - Default - Search Messi from your local Google
http://www.google.com/search?q=messi&gl=us&hl=en – Search Google US in English
http://www.google.com/search?q=messi&gl=sp&hl=es - Search Google Spain in Spanish
Major Competitors – Cont.
www.mataninfo.co.il [email protected] 054-8035645
• MarketResearch.com
• List of key players in a specific market
Major Competitors – Cont.
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• Google search
• Mention at least two companies to find more
Social Networks
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• Slideshare
• And many others
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• Over 600 million users worldwide• Search for companies• Search for groups• Search for people
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Over 90 million users 200 countries Business social network Search for
Companies Groups People
Slideshare
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The world's largest community for sharing presentations.
50 million monthly visitors 90 million page views
Search by Content People
Other features zipcast
Professional database – Nexis.com
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Leading source for business information 20,000 sources 4.2 billion documents in full text
Search for News Companies People
Professional database – Nexis.com
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Search by SIC code Create a company list
Search forA Specific Company
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Google Command Search• Two commands:
• allinurl: ‘company name’• allintitle: ‘company name’
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Formal Website• We will probably find the following information:
• Branches & subsidiaries• Financial information• Key executives• Press releases• Market research reports• Products description• Analysts reports• Job searching• OEMs• Conferences
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Search Within a Company Site• Google command search
• Site: www.companyname.com
Search for specific documentFor example: datasheets
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Searching the News• Articles in the local newspaper
• List of local newspapers worldwide• List of local newspapers in the US
• Google News• Google news archive
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Searching the News – Cont.• Google simple search
• Timeline
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Once Upon a Time…• Describes companies websites since 1996• Information about a company before she was
acquired• Personal changes• Old products
Surf the web as it was
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Link to and from a company website• Who links to the company
• Conferences
• Customers
• OEMs
• Suppliers
• Associations
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Reverse Link1. Google advance search command
• Link: ‘companywebsite’
2. Yahoo site explorer
3. Link Popularity• Create an alert
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Reverse Link – cont.• Bing command
• Linkfromdomain: ‘companywebsite’
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Reverse Link – cont.• Blekko
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Who is?Domain Tools
◦ Search domain ownership records◦ Allows you to protect your brand◦ Verify your potential partners
htttp://whois.domaintools.comReverse who is
◦ discover other domains owned by the same organization
◦ set alerts to watch for future changes◦ To retrieve a report you have to pay
http://www.domaintools.com/research/reverse-whois/
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Search Locally - Transliteration
Elbit – Into Russian
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Financial DataStock exchange websitesYahoo! FinanceD&BBDI10kWizardCompanies houseOfficial company register
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Financial Data – Commercial Database
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Intellectual PropertyGoogle Patents
◦ American patents only
Espacenet◦ 70 million patents worldwide◦ Covers 78 authorities◦ RSS◦ Export
Commercial databases
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Keep Track of your Competitors Google News
Google Alerts
People Search
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Why Search for People?Recruit a new employeeHead HuntingBackground check for :
◦ Investors◦ potential customers◦ business partners
Business IntelligenceExperts to penetrate a new marketExpert to testify in court
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When is it easier to find the information?Famous people
People who uses their real names in forums/blogs
People in the academic world
Freelance
Executives
Interviews in newspaper and media
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SourcesSearch engines
Social networks
Blogs
Forums
People SearchFind your Expert
Scholar Sites• Google Scholar
• Search by keywords• Author• No. of citations
• Microsoft academic search• Visual explorer capability
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Google Scholar Find experts Find co-authors Cited by… Create alert Full text article
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Microsoft Academic Search Sub category by area of interest List of relevant journals Search for one Author, find many more Citations and co-authors Related terms Conferences
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Blog Search Technorati
Rank expert by popularity
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Blog SearchGoogle simple search using “show options”Direct link Google blogs
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Blog Searchhttp://www.icerocket.com/
◦ Simple search◦ Advance search
For other blog search engines, click here.
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Patent Search Search by keywords Rank by number of inventions
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Social NetworksSearch groupsIdentify admin / group leader
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File sharing Find experts on a topicFind our what companies are doingGeneral overview of a topicData and market statisticsCompany structure
Sources:◦ www.slideshare.net◦ www.authorstream.com◦ www.slideboom.com◦ www.slidefinder.net
Authoratory
Expert search◦ Name◦ Email address◦ No. of published articles◦ Current position◦ Co authors
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People SearchFind Information
About a Specific Person
Pipl• The search engine for finding people• Search the invisible web• Search options
• First name, last name• Email address• Phone no.• User name
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InteliusInformation about people who lives in the USIncludes details about relativesIn depth report – cost $
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People Search USA• Similar to Intelius• Additional searches:
• Social network search• Property records• Criminal records
• Partial information for free
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Waapthttp://waatp.com/ A real time search engine to find people using their
first and last name.
Peepmail• Looks for someone’s company email address. • Type in the name of the person and their company or
the company’s website URL.
Link
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Wink• Search options
• First name, last name• Email address• Phone no.
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Social Search
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Social Networks List of social networks worldwide
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Facebook• Personal information
• Date of birth• Hobbies• Lives in…• Education• Opinions• Friends
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Linkedin• Personal information
• Current employer• Former employers• Friends• Job titles (current and previous)
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Folowen – Social searchhttp://folowen.com/search social profile search engine that aggregates
the social media profiles of a person from 20 different social sites like Facebook, LinkedIn, Twitter… etc
Paid Search Engines
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