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WHO: a constant Twitter chat? | May 3, 2013 1 |
WHO: a constant Twitter chat?
@MonikaGehner, Team Leader, Social Media Sari @setiogi, Social Media
World Health Organization, @WHO, Geneva
Presentation at #CCDK Copenhagen, 2 May 2013
WHO: a constant Twitter chat? | May 3, 2013 2 |
Why and how does WHO use social media?
WHO mission Help save lives, prevent disease and disability, promote health. Social media objective People follow WHO advice. Strategy Foster trust every day - beyond campaigns.
WHO: a constant Twitter chat? | May 3, 2013 3 |
#AddHealth2Life: de-stigmatizing ageing World Health Day 2012
• Global live Twi,er chat #AddHealth2Life • 15 invitees: WHO Offices, NGOs, Age-‐friendly CiFes • From Kobe to Peru: 17,5 hours • 1479 tweets • 20 219 692 impressions over 2 days
WHO use of Social Media | May 3, 2013 4 |
De-stigmatizing #depression World Mental Health Day 2012
WHO use of Social Media | May 3, 2013 5 |
What about our future? #Momentum1000
High number of comments, in-‐depth, of good quality
WHO use of Social Media | May 3, 2013 6 |
#CutRisk World Health Day 2013 on high blood pressure
Extremely high number of shares
WHO use of Social Media | May 3, 2013 7 |
World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
WHO use of Social Media | May 3, 2013 8 |
World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
WHO use of Social Media | May 3, 2013 9 |
World Health Assembly 2012 Showing WHO's "kitchen" via Instagram
WHO use of Social Media | May 3, 2013 10 |
Avian influenza A(#H7N9) virus – changing approach
WHO use of Social Media | May 3, 2013 11 |
Avian influenza A(#H7N9) virus "Twitter chat" around the clock
WHO use of Social Media | May 3, 2013 12 |
Avian influenza A(#H7N9) virus "Twitter chat" around the clock
WHO use of Social Media | May 3, 2013 13 |
Avian influenza A(#H7N9) virus "Twitter chat" around the clock
Since 1 April 2013 Daily "mentions"
▲ 300% on average Daily new "followers" ▲ 150% on average
WHO: a constant Twitter chat? | May 3, 2013 14 |
Corporate accounts for One WHO
Twi,er @WHO Facebook facebook.com/worldhealthorganizaFon YouTube youtube.com/who Google+ google.com/+who Instagr.am @worldhealthorganizaFon Storify h,p://storify.com/who
WHO: a constant Twitter chat? | May 3, 2013 15 |
Strong, integrated communications/production since Jan 2012
Media (Traditional and social)
Writing Flagship Online Comms
Director
WHO use of Social Media | May 3, 2013 16 |
• Build trust everyday • Beyond campaigns • Constant "Twi,er chat" • Engagement metrics • Infrastructure, strategy
Conclusion
WHO use of Social Media | May 3, 2013 17 |
Thank you!
Monika Gehner gehnerm@who.int @WHO @monikagehner
Sari SeFogi seFogis@who.int @WHO @seFogi