Communicating the Value of the Libraryby Joe Matthews

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• Intros (2 min)

•Communicating the Value of the Library (30 min)by Joe Matthews

• How EOS.Web can help you communicate the value of your library (5 min)

• Q&A

AGENDA:

Jackie PrenticeAccount Executive

Joe MatthewsLibrary Consultant, Author

Communicating the Value of the Libraryby Joe Matthews

A Free Webinar from

• Alignment• What Will Resonate?• Frameworks• Communication• Communication Options• How to Structure the Message• Messages That Soar!

Contents:

Alignment

Communicate the Value of the Libraryby Joe MatthewsA Free Webinar from

Alignment

• Do you have a clear picture of the mission of your organization?

• Has your organization established any goals & objectives?

• Do your library services help people be more productive so that they can reach their goals?

Aligning your services with your organization’s mission, goals & objectives should be

your NUMBER ONE JOB.

What Will Resonate?

Communicate the Value of the Libraryby Joe MatthewsA Free Webinar from

What Will Resonate?• Get to know your

stakeholders• What are their

concerns?• How do they evaluate

other services in the organization?• Ask them to critique the

library & its services

What Will Resonate?• Do they have a

financial orientation?• Can they articulate how

libraries add value to the organization?• What keeps them

awake at night?

FrameworksCommunicate the Value of the Libraryby Joe MatthewsA Free Webinar from

• Balanced Scorecard

• The 3Rs

• Malcolm Baldrige Award

Frameworks

Frameworks

Balanced Scorecard

Frameworks

3Rs

ReachWho?

Where?

ResultsWhat do we want?Why?

Resources

How?

Frameworks

Malcolm Baldrige Award

CommunicationCommunicate the Value of the Libraryby Joe MatthewsA Free Webinar from

Match the message and the medium

Be prepared! Rehearse and know a number of messages.

Don’t over-sell your services—Over-deliver!

Communication

Educate but don’t bore.

Always maintain your credibility.

Use the jargon of the decision

makers.

Put information into context.

Communication

States the measurable value or customer benefits that a service will provide

What differentiates the library from its competitors?

Communication

Value Proposition

Better decisions Better work Improved productivity Saves time

Recognized achievement

Saving money Generating new

revenue

Focus on Benefits

Communication

“The field is not well seen

from within the field.” —Ralph Waldo Emerson

CommunicationOptions

Communicate the Value of the Libraryby Joe MatthewsA Free Webinar from

Communication Options

Rich channelsFace-to-face communicationHallway/coffee pot communicationsSmall group meetingsTelephone conversationsVoice mailEmailLarge group meetingsHandwritten personal notesCopies of meeting agendasFaxesMemosFormal speechesLettersNews reportsReports

Lean channels

“A profession that sees itself as ‘doing

good’ is less concerned with assessing

its outcomes and impacts since it sees

its own activities as inherently

positive.”—Amos Lakos

How to Structure the MessageCommunicate the Value of the Libraryby Joe MatthewsA Free Webinar from

“Never impose your

language on people you

wish to reach.”—Abbie Hoffman

How to Structure the Message

• Types of learners–Auditory–Visual–Readers

• Internal communication–What kind of communication?–How frequently?–How to format it?

• How to stage it

How to Structure the Message

LINE CHARTSGood for showing trends over time

How to Structure the Message

HORIZTONALBAR CHARTS

Good when comparing a fairly large number of options

or labels are long showing trends over time

How to Structure the Message

COLUMN CHARTSGood for showing comparison among items

How to Structure the Message

PIE CHARTSGood for showing relative sizes of the components to

one another

“The difference between the

right word and the almost right

word is the difference between

lightning and a lightning bug.”—Mark Twain

Language

DON’TsAcquisitions

Collection developmentInformation analysis

ReferenceTaxonomy & metadata

Online searching

DO’sGain competitive advantageInsights & trendsKnowledge sharingValue-added intelligenceInnovationProfessionalInsightCollaboration

Make it Soar!

• Improve your presentation skills

• Practice (and practice some more)

• Tailor your presentation

to your audience

• Focus on the “big” picture

•Be enthusiastic!

MESSAGES

“The medium is

the message.” —Marshall McLuhan

STORYTELLING

How to Structure the Message

• Use slides to reinforce the message

• Use slides to keep the presentation on track

• Use slides to create movement

• Use body movements to reinforce the message

• Every slide should have a purpose

• Make sure the slide adds to the story

“It usually takes me more

than three weeks to

prepare a good impromptu

speech.”—Mark Twain

THE BOTTOM LINE

The library contributes to the

achievement of organizational goals!

Or, it should!

Available now:

The Bottom Line—Determining and Communicating the Value of the Special LibraryBy Joseph R. Matthews

Available on EOSIntl.com

The Digital Library Survival GuideBy Joseph R. Matthews

Download Today!

Determining the Value of the Libraryby Joe Matthews

PREVIOUS WEBINAR:

• Models for Calculating Value• Outcomes of Calculations• Evaluation of Results

To Watch the Presentation or Download the Slides:

http://www.eosintl.com/determining-the-value-of-your-library/

Joe MatthewsJoe@JoeMatthews.Org

Jackie PrenticeJPrentice@EOSIntl.com