Communicating for ChangeFocus, Clarity, Transparency

Problems Withand Solutions For:

FocusClarity

Transparency

And a lightweight tool for operationalizing.

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I see you every day. I know you.

I know how you think.

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We’re all in this business together, so we MUST have the same needs for

information.

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Effective communication does

not rely on convenient

assumptions or easy labels.

Let me tell you

a story

“Why don’t they understand?”

Focusfacilitates results

Without Focus•Mission creep•Phoning it in•Going rogue•Low commitment

What influences your audience?

If you don’t know thepurpose of the work, you’re

throwing away potential performance gains and

opening the door to unnecessary risk.

Purpose

Focus•Objections & Q’s•Values & needs•Voice that resonates•Purpose

The most successful communication is

purpose-focused andaudience-focused.

Clarityfosters understanding

Without Clarity•Miscues•Confusion•Uncertainty•Less momentum

Plain Language•Efficient•Precise•Light on jargon•Not boring!

Clarity•Mission•Purpose•Definition of done•Metrics & results

No matter how clear something is to you,it must be clear to

your audience to have the desired impact.

Transparencybuilds trust

WithoutTransparency

•Lack of trust•Suspicion & skepticism•Frustration

Why?

Transparency•Processes•Decision-Making•Rationale•Relationships

People don’ttrust change

so they need totrust you.

OperationalizingFocus, Clarity and

Transparency

•List audience influencers•Clearly define purpose•Clarify main idea & details•Record rationale

Capture Your Thinking

Capture Your Thinking

Use the C-P-A to:

•Plan projects•Map out content•Articulate rationale•Explain processes & relationships

The C-P-A is such an easy way to evaluate

focus, clarity, and transparency thatthere is no reason

not to use it.

CommunicationShapes Culture

•Defines direction•Speeds buy-in•Establishes purpose

Focus

CommunicationShapes Culture

•Establishes authority•Supports healthy debate•Improves decisions

Clarity

CommunicationShapes Culture

•Builds trust•Reduces friction•Drives collaboration

Transparency

Every significant communicationis an opportunity

to improve organizational

culture.

Questions?