Communicating for Change: Focus, Clarity, Transparency
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Transcript of Communicating for Change: Focus, Clarity, Transparency
Communicating for ChangeFocus, Clarity, Transparency
Problems Withand Solutions For:
FocusClarity
Transparency
And a lightweight tool for operationalizing.
Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text
I see you every day. I know you.
I know how you think.
Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text
We’re all in this business together, so we MUST have the same needs for
information.
Photo by Allspire - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/81132162@N03 Created with Haiku DeckType to enter text
Effective communication does
not rely on convenient
assumptions or easy labels.
Let me tell you
a story
“Why don’t they understand?”
Focusfacilitates results
Without Focus•Mission creep•Phoning it in•Going rogue•Low commitment
What influences your audience?
If you don’t know thepurpose of the work, you’re
throwing away potential performance gains and
opening the door to unnecessary risk.
Purpose
Focus•Objections & Q’s•Values & needs•Voice that resonates•Purpose
The most successful communication is
purpose-focused andaudience-focused.
Clarityfosters understanding
Without Clarity•Miscues•Confusion•Uncertainty•Less momentum
Plain Language•Efficient•Precise•Light on jargon•Not boring!
Clarity•Mission•Purpose•Definition of done•Metrics & results
No matter how clear something is to you,it must be clear to
your audience to have the desired impact.
Transparencybuilds trust
WithoutTransparency
•Lack of trust•Suspicion & skepticism•Frustration
Why?
Transparency•Processes•Decision-Making•Rationale•Relationships
People don’ttrust change
so they need totrust you.
OperationalizingFocus, Clarity and
Transparency
•List audience influencers•Clearly define purpose•Clarify main idea & details•Record rationale
Capture Your Thinking
Capture Your Thinking
Use the C-P-A to:
•Plan projects•Map out content•Articulate rationale•Explain processes & relationships
The C-P-A is such an easy way to evaluate
focus, clarity, and transparency thatthere is no reason
not to use it.
CommunicationShapes Culture
•Defines direction•Speeds buy-in•Establishes purpose
Focus
CommunicationShapes Culture
•Establishes authority•Supports healthy debate•Improves decisions
Clarity
CommunicationShapes Culture
•Builds trust•Reduces friction•Drives collaboration
Transparency
Every significant communicationis an opportunity
to improve organizational
culture.
Questions?