Coming To Terms With SocialityThomas Vander Wal

Presented to: NETC 2008Cary, NC, USA :: 30 April 2008

What is Social Software?

Services...

People...

Desires...

Interests...

Wants...

Needs...

Sharing...

But essentially

it is all about

My friends

My interests

My sharing

and following.

It is being

We select services…

Where our friends are

Where we can interact

Business calls it collaboration

or knowledge sharing

we know it as

communicating.

Sharing and being social is how we humans got

out of caves

Being social is how we advance as a society

We have a lot of information

Many layers of information

We need tools for understanding

We share:

Things found

Things created

Status/presencePreference

People

Media

Links

Events

But...

Cure technology pain

Technology Pain:

Syncing

Precision

PortabilityEase of use

Refinding

AttentionPrivacy

Taste

Social Software:Tools and Services

Social Bookmarking

Social Bookmarking:

Links

Comments

PortabilityEase of use

Identity

Attention

TagsHave:

Solve:

Found things

Taste

The “F” Word

Folksonomy

Folksonomy Definition

❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval

❖ The tagging is usually done in a social environment (shared and open to others)

❖ The act of tagging is done by the person consuming the information

InfoCloud Solutions, Inc. - 2007

Object Identity

Metadata

Interest

VocabularyDefinition

Folksonomy Triad

InfoCloud Solutions, Inc. - 2007

Object Identity

Metadata

Definition

Vocabulary

Terminology

Interest

Culture

Community

Dual Folksonomy Triad

Self & OthersRefind links annotated in your understanding

Others with similar understanding and interest find info

Connect and collaborate with people with similar interests

Access your info from any browser

Getting to Real Relationships

Elements of Social Software

Identity Object

Presence

Collaboration

Actions

Groups

Sharing

ReputationRelationships

Conversation

Identity Object

Presence

Actions

Sharing

Reputation

Relationship

Conversation

Groups

Collaboration

BuildOrder

Spheres of Sociality

Mob

Collective

Selective

Personal

Directional Sociality

Not All Relationships

Are Equal

Unequal Access

��

��

�

�

�

��

��

Share Public

Share Private

Listen

Friend A X X

Friend B X X X

Friend C X X

Acquaintance A X X

Acquaintance B X

Approaching Real Relationships

InfoCloud Solutions, Inc. - 2008

Differing Perspectives

Faces of Perception

Personal

Collective

Collaborative

Newbie

Service Owner

External Developer

Depth of Perception

Non-user

Non-contributing Collective User

Non-contributing Selective User

Light Contributing User

Heavy Contributing User

Matrix of Perceptions

Depth of Perception

Non-user

Non-contributing User Contributor

Collective Selective Light Heavy

Personal

Collective

Collaborative

Newbie

Service/Owner

Outside Developer

Face

s o

f P

erce

pti

on

Thank you!

InfoCloud Solutions, Inc. - 2008

URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comE-mail: thomas@vanderwal.netAIM: vanderwalSkype: tjvanderwal