Post on 06-May-2015
description
+
Columns and blogs
Advice for the beginning enthusiast
Martin Hirst
httpethicalmartiniwordpresscom
+Columns and blogs same beast different spots
Appear in print
A formality of language
Can have a variety of purpose
Can vary in tone and voice
Is stand-alone
Is text and still images or graphics
Is ephemeral
Published online
More personal language
Can have a variety of purpose
Can vary in tone and voice
Can link to other content
Can have multimedia content embedded
Has longevity
Columns Blogs
+The purpose and the point
To convey the writerrsquos opinionTo offer a fresh perspective on the
news of the dayTo argue a point and convince readersTo challenge accepted wisdomTo amuse andor entertain
the readerTo validate the writerrsquos
point of viewTo validate the readerrsquos
point of view
+Never be boring
In all cases there is one cardinal sin being boring
The columnist must have something to say and appealing style that captures the reader and demands a reactionhellip
Everyone has one column maybe six in them
But column writing week in and week out let alone at more regular intervals is demanding professional work
[Al Morison Intro p 309]
+Types of columns
Opinion piece a regular spot in the publication for commentaries on the issues of the day
The journalistic column the accent is on news and analysis colour background and context
Personal viewpoints and opinions that donrsquot always or necessarily relate to news or topics of the day
Gossip amusing insights about public figures or snippets from the social diary
+The opinion column
A regular spot ndash usually in a newspaper
Focus on news agenda ndash informed commentary
Express a strong point-of-view
Some are regular Finlay McDonald Michael Laws
Guest spots ndash notable individuals Academics politicians experts
+Journalistic column
Typically weekly
Often about key issues of the day
Senior reporter
Makes a point about actions of central figure in the news
Less formal style than news
Establishes reporterrsquos credibility over time
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Columns and blogs same beast different spots
Appear in print
A formality of language
Can have a variety of purpose
Can vary in tone and voice
Is stand-alone
Is text and still images or graphics
Is ephemeral
Published online
More personal language
Can have a variety of purpose
Can vary in tone and voice
Can link to other content
Can have multimedia content embedded
Has longevity
Columns Blogs
+The purpose and the point
To convey the writerrsquos opinionTo offer a fresh perspective on the
news of the dayTo argue a point and convince readersTo challenge accepted wisdomTo amuse andor entertain
the readerTo validate the writerrsquos
point of viewTo validate the readerrsquos
point of view
+Never be boring
In all cases there is one cardinal sin being boring
The columnist must have something to say and appealing style that captures the reader and demands a reactionhellip
Everyone has one column maybe six in them
But column writing week in and week out let alone at more regular intervals is demanding professional work
[Al Morison Intro p 309]
+Types of columns
Opinion piece a regular spot in the publication for commentaries on the issues of the day
The journalistic column the accent is on news and analysis colour background and context
Personal viewpoints and opinions that donrsquot always or necessarily relate to news or topics of the day
Gossip amusing insights about public figures or snippets from the social diary
+The opinion column
A regular spot ndash usually in a newspaper
Focus on news agenda ndash informed commentary
Express a strong point-of-view
Some are regular Finlay McDonald Michael Laws
Guest spots ndash notable individuals Academics politicians experts
+Journalistic column
Typically weekly
Often about key issues of the day
Senior reporter
Makes a point about actions of central figure in the news
Less formal style than news
Establishes reporterrsquos credibility over time
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+The purpose and the point
To convey the writerrsquos opinionTo offer a fresh perspective on the
news of the dayTo argue a point and convince readersTo challenge accepted wisdomTo amuse andor entertain
the readerTo validate the writerrsquos
point of viewTo validate the readerrsquos
point of view
+Never be boring
In all cases there is one cardinal sin being boring
The columnist must have something to say and appealing style that captures the reader and demands a reactionhellip
Everyone has one column maybe six in them
But column writing week in and week out let alone at more regular intervals is demanding professional work
[Al Morison Intro p 309]
+Types of columns
Opinion piece a regular spot in the publication for commentaries on the issues of the day
The journalistic column the accent is on news and analysis colour background and context
Personal viewpoints and opinions that donrsquot always or necessarily relate to news or topics of the day
Gossip amusing insights about public figures or snippets from the social diary
+The opinion column
A regular spot ndash usually in a newspaper
Focus on news agenda ndash informed commentary
Express a strong point-of-view
Some are regular Finlay McDonald Michael Laws
Guest spots ndash notable individuals Academics politicians experts
+Journalistic column
Typically weekly
Often about key issues of the day
Senior reporter
Makes a point about actions of central figure in the news
Less formal style than news
Establishes reporterrsquos credibility over time
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Never be boring
In all cases there is one cardinal sin being boring
The columnist must have something to say and appealing style that captures the reader and demands a reactionhellip
Everyone has one column maybe six in them
But column writing week in and week out let alone at more regular intervals is demanding professional work
[Al Morison Intro p 309]
+Types of columns
Opinion piece a regular spot in the publication for commentaries on the issues of the day
The journalistic column the accent is on news and analysis colour background and context
Personal viewpoints and opinions that donrsquot always or necessarily relate to news or topics of the day
Gossip amusing insights about public figures or snippets from the social diary
+The opinion column
A regular spot ndash usually in a newspaper
Focus on news agenda ndash informed commentary
Express a strong point-of-view
Some are regular Finlay McDonald Michael Laws
Guest spots ndash notable individuals Academics politicians experts
+Journalistic column
Typically weekly
Often about key issues of the day
Senior reporter
Makes a point about actions of central figure in the news
Less formal style than news
Establishes reporterrsquos credibility over time
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Types of columns
Opinion piece a regular spot in the publication for commentaries on the issues of the day
The journalistic column the accent is on news and analysis colour background and context
Personal viewpoints and opinions that donrsquot always or necessarily relate to news or topics of the day
Gossip amusing insights about public figures or snippets from the social diary
+The opinion column
A regular spot ndash usually in a newspaper
Focus on news agenda ndash informed commentary
Express a strong point-of-view
Some are regular Finlay McDonald Michael Laws
Guest spots ndash notable individuals Academics politicians experts
+Journalistic column
Typically weekly
Often about key issues of the day
Senior reporter
Makes a point about actions of central figure in the news
Less formal style than news
Establishes reporterrsquos credibility over time
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+The opinion column
A regular spot ndash usually in a newspaper
Focus on news agenda ndash informed commentary
Express a strong point-of-view
Some are regular Finlay McDonald Michael Laws
Guest spots ndash notable individuals Academics politicians experts
+Journalistic column
Typically weekly
Often about key issues of the day
Senior reporter
Makes a point about actions of central figure in the news
Less formal style than news
Establishes reporterrsquos credibility over time
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Journalistic column
Typically weekly
Often about key issues of the day
Senior reporter
Makes a point about actions of central figure in the news
Less formal style than news
Establishes reporterrsquos credibility over time
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Personal column
Personal columns have a wide range of topics
Wine food family children sport film theatre television
Review-style columns are common
Rely on a particular ldquodevicerdquo for effect
Often attempt to be humorous
IMHO this genre is overdone and most of the time lazy
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Think it through
Find a topic(current events culturalsocialpolitical lsquohappeningsrsquo topical controversies wry observation of the lsquohuman conditionrsquo)
Use your voice(obviously active but what elsehellip)
Use your imagination(devices to add interest humour quotes anecdotes and personal experiences DONrsquoT OVER DO IT)
Invite readers in(art of conversation)
Write for yourself(If yoursquore not interested and excited why should we care)
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+How do you write a column
Start with an idea ndash a point you want to make Gather the facts
Outline a structure ndash develop a plan Which bit of the story will you start with Do you want to make a dramatic entrance Can you capture the reader with humour or shock-value
The opening par must have a good lsquohookrsquo
Know where you want to go ndash define your end point The conclusion is as important as the lead
Remember itrsquos not the inverted pyramid Hour-glass structure or more narrative style is acceptable
Use lively and entertaining language ndash but use it well
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Choosing a topic
A column or blog can be about practically anything
Select something that you are knowledgeable aboutor willing to learn about
Be prepared to do some research ndash facts are important to back your opinions
If you have a passion or special interest ndash how can you make it relevant and exciting
Establish your personality early on
Pick something thatrsquosfun for you
Comment is free but facts are sacred
Charles Prestwich Scott editor Manchester
Guardian 1872mdash1929
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Structure
Lead ndash unlike a news story a columnlead can be delayed or less formal
Tell the reader what itrsquos about
Background justificationfor your point
Take the reader someplace else
Explain present your newinformation and insights
Expand on detail
Complete the circle
Finish with a twist
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+What is your lsquovoicersquo
Mode of address First person ldquoIrdquo Second person ldquoYourdquo Third person ldquoSomeone elserdquo
Consistency Mode of address Distance Formal informal
Ethos Logos Pathos Authorrsquos viewpoint Appeal to reason Appeal to emotion
A writers ldquovoicerdquo is what we ldquohearrdquo in our head as we read
This helps us to form a mental image of the writer and their point of view
Our response to the voice also shapes our response to the text
ldquoLikerdquo ldquodislikerdquoldquoAgreerdquo ldquodisagreerdquo
(author reader)
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+A sense of style
clarity and correctness of the Strunk and White kind
style as a synonym for flair or verve(colour movement action vocabulary insight)
that which is distinguished and distinguishing about a particular writer
style has a strong unconscious element(but you need to think about it)
expression in subtle deviations from the norm that somehow suit the way you see the world and feel comfortable expressing yourself(Ben Yagoda ndash Poynter interview)
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Blogging for beginners
A blog is a personal diary
A daily pulpit
A collaborative space
A political soapbox
A breaking-news outlet
A collection of links
Your own private thought
Memos to the world(Bloggercom)
NZ journalism students who regularly visit blogs
NZ journalism students who maintain their own blog
Hirst amp Treadwell (2010)
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Getting started
Blogs are not too different from columns
They are slightly easier
Self-published
Good ldquosand pitrdquo to develop writing skills and voicersquo
A social activity with friends or colleagues
Reputation Establish yourself as a
professional
Income Promoting yourself as a
freelancer
Social activity Sharing ideas and opinions
Development Practice your writing and
develop a voice
Blogging is easy and fun What is your blog for
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Ideas and content
Keep a list of ideas ndash make notes on news stories etc like you would in a story notebook
Identify a need ndash do some research
Imagine a reader ndash who are you talking too
Get out of the echo chamber ndash be original
What matters to you ndash express your passion
Be topical ndash timeliness
Donrsquot overload the post with too many ideas
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Writing and linking
Remember the headline is crucial (post title) Controversy and debate Ask a question Key words (nouns verbs) + power words
(adjectivesdescription and emotion) Humour wit quips and puns
Leads and openings ndash think like a journalist Hook Answer your question Tease ndash anecdote etc
Paint a picture Details and facts colour and movement Use lists and examples
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Deepening the reader experience
Use analogy (lsquolikersquo) anecdotes and metaphor
Case studies
Use informed opinion
Discuss different points of view (answer critics)
Add quotes
Do an interview
Add links to relevant content
Illustrate ndash original photos are good
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece
+Exercise your brain
Regular writing exercises improve boththinking capacity and eye-hand coordination
Writing often helps sharpen your focusand establish your voice or point-of-view
Start with things your know about
Read widely and often
Read good writers analyse their styleand structural tricks
Develop an interest or specialitybased on your own passions
Build your expertise
Experiment with different styleson the same piece