Post on 13-Mar-2018
SPECIAL COLOR ISSUEMARCH 2015
Details subject to change.
The March issue of Coastal Living celebrates all things colorful, as our Color Issue! With decorating tips, product picks, and inside looks at colorful coastal homes that won over our editors, the Color Issue is packed with ideas that are sure to inspire readers.
HAVENS➤ Things We Love—Our editors’ picks of colorful, see-through lucite, acrylic, and glass
home products
➤ Coastal Spaces—Game room makeover ideas
➤ Ask a Designer—Q&A with a top designer—decorating tips, tricks, and favorite products
➤ Color Theory—Wallpaper, paint, fabric, and more in light pink
➤ House Tours—Take a peek inside homes from Jupiter, Florida to Laguna Beach, California
➤ Collecting—Seaglass bottles
➤ FEATURE—The most colorful coastal homes in Saugatuck, Michigan, South Padre Island, Texas, and Stone Harbor, New Jersey, plus our guide to how to use color on the coast now
CURRENTS➤ Well Dressed—Bright coverups
➤ Beauty Beat—Rosy blushes
NAVIGATOR➤ Postcard—Greetings from Cassis, Cote d’Azur, France
➤ Doubletake—Malibu vs. Montauk
➤ Room Service—Eco Cottages in Venice Beach, California
➤ FEATURE—Isla Holbox, Mexico
KITCHEN➤ Happy Hour—Fluke Sunset from Fluke Wine, Bar and Kitchen, Newport, Rhode Island
COASTALLIVING.COM➤ “31 Days of Color”—a complete guide to color with daily paint picks on Facebook,
room-by-room photo inspiration, and a “What shade of paint color are you?” quiz
➤ “Coastal Color of the Year”—readers will vote on their overall favorite shade
MARCH 2015 | SPECIAL ISSUE | CLOSE: 12/22/14 | ON-SALE: 2/13/15MARCH 2015 | SPECIAL ISSUE | CLOSE: 12/22/14 | ON-SALE: 2/13/15
THE COLOR ISSUE
➤ 151% more likely to participate in home decorating and furnishing
➤ 77% agree their home is an expression of their personal style
➤ 136% more likely to have spent $300+ on paint in the past year
➤ 166% more likely to be interior decorating super infl uential consumers Source: 2013 GfK MRI Doublebase.Editorial subject to change.
To allow bonus exposure for advertisers in the Color Issue, Coastal Living has created a unique opportunity to showcase the colors of your brand!
COLORS OF THE COASTSPECIAL ADVERTISING SECTION | MARCH 2015 | CLOSE: 12/22/14 | ON-SALE: 2/13/15
Available for FP national advertisers only. Listing includes 20 words of copy and image. Pages and/or sections shown are for illustrative purposes only and do not necessarily represent fi nal design unless otherwise stated. Details subject to change. Digital campaigns based on one month fl ight date and availability.
Available for FP national advertisers only. Listing includes 20 words of copy and image. Pages and/or sections shown are for illustrative purposes only and do not
Add a splash of coastal color to your life— from home to food to travel
SPECIAL ADVERTISING PROMOTION
Add a splash of coastal color to your life—
BLUEBenjamin Moore & Co.
Come home to Breath of Fresh Air 806—the Benjamin Moore Color of the Year, shown here in Aura®, Matte. benjaminmoore.com
PINKVISIT FLORIDA
With 825 miles of beaches and average temps in the 70s, get to know the warmer side of winter. VISITFLORIDA.com 888-735-2872
LILACFresh Produce
Capture the spirit and bright feelings our sun-drenched colors evoke. Soak up Fresh Produce’s Lilac and you’ll soon feel the warmth. Live Life, Enjoy Color. freshproduceclothes.com
C L RSOF THE COAST
SS
(1) Teal Sea, Pantone 2224 C(2) Coral, Pantone 170 C (3) Turquoise, Pantone 319 C(4) Mulberry, Pantone 2062 C(5) Fresh Mint, Pantone 351 C
(6) Mossy Green, Pantone 2323 C (7) Bright Sky, Pantone 306 C(8) Pink Sand, Pantone 699 U (9) Daffodil, Pantone 109 C(10) Spring Green, Pantone 7479 C
(11) Driftwood, Pantone 427 C(12) Periwinkle, Pantone 2127 C (13) Hot Pink, Pantone 2038 C(14) Caribbean, Pantone 7465 C(15) Bright Red, Pantone 2035 C(16) Lavender, Pantone 2573 C
My Color of the Year Pick is _____________________________
MARCH COLOR MADNESS
Coastal Color of the Year!In the spirit of basketball season, we rounded up the 16 shades we’re craving most. Fill out the bracket
below to make your predictions. Then, join us on Facebook March 1st as we begin the playoffs.
The color with most daily votes will move on to the next round to ultimately be crowned Color of the Year.
THE 2014 COLOR MADNESS RANKINGS
DAY 1
Teal Sea 1
VS.
Lavender 16
Pink Sand 8
VS.
Daffodil 9
DAY 2
Fresh Mint 5
VS.
Periwinkle 12
DAY 3
Mulberry 4
VS.
Hot Pink 13
DAY 4
Coral 2
VS.
Bright Red 15
DAY 5
Bright Sky 7
VS.
Spring Green 10
DAY 6
Mossy Green 6
VS.
Driftwood 11
DAY 7
Turquoise 3
VS.
Caribbean 14
DAY 8
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vs.
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DAY 9
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vs.
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DAY 10
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vs.
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DAY 11
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vs.
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DAY 12
________________
vs.
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FINAL FOUR
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vs.
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FINAL FOUR
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COLOR OF THE YEAR
SPECIAL ADVERTISING PROMOTION
print➤ The Colors of the Coast special section will
feature a product and copy for qualifying advertisers, with each advertiser product corresponding to a color
➤ In-book Reader Response listing
➤ Leads generated through our Reader Response BRC
online➤ The Colors of the Coast special section will
be featured with links to advertiser URLs on an online promotion page
➤ Bonus Reader Response listing—hyperlink, logo, and 30 words of copy
➤ Extended reach on CoastalLiving.com*
social media➤ Color issue editorial content and online
sponsored packages promoted via Coastal Living’s Facebook and Twitter pages
CoastalLiving.com*
Color Package—$25K➤ 100% SOV of CoastalLiving.com March
Madness color package—728x90, 300x250, 300x100, 170x30
• A rainbow of ideas, from vibrant room-by-room galleries to how to use our March Madness colors in your own home (with a blow-out gallery featuring the color of the year)
➤ Co-sponsorship of the CoastalLiving.com March Madness color bracket for your favorite color of 2014
➤ Targeted media within relevant edit
➤ Comprehensive banner rotation throughout CoastalLiving.com
➤ eNewsletter sponsorshipEST IMPRESSIONS: 1.7MM