Post on 27-Jun-2015
description
Food Service And Retail Marketing Projects and Campaign Examples
Stacey Inglis-Baron – Director of Marketing (302) 562-1701 s_inglisbaron@yahoo.com
College & University Marketing Review
Pre-NACUFS Print Ad
NACUFS member, have presence at National show and 6-regional shows.
Email Blast to NACUFS Postcard mailed to Campus C-Stores
Bulk mailer and brochure in one. Mailed to NACUFS members and handed out at shows and campus calls.
Other “What’s New” pieces include one targeted to Schools K-12, Restaurant/Bars, Retail Consumers and Country Home Bakers
K-12 School Promotions/Marketing Projects
Halloween Promotion 40% increase over 2005 promo 31 Participating states
Yu Gi Uh Sweepstakes31 Participating states(not done previous year)
Reading Week - 5 years of continuous growth
School Promotions
Winter Wonderland Promotion 12.8 % increase in participants
Summer Feeding 21 states participated
School Promotions
Poster
POS Handout
Lit Sheet
K-12 Mega Man Sweepstakes
POSPOS
Appearance at SNA
On-line Sign-up
Retail Mega Man Coupons In Minute Maid Juice Bar Retail Boxes
Mega Man Winner
K-12 Mega Man Sweepstakes cont’d
Tied in retail division with in-pack coupons and retail coupons in Mega Man game packages.
A Total of 20 manufacturers participate in Cool School
JJSF finishes 3rd among the top redeemed manufacturers
1929 part. districts* 1749 part. districts* 1719 part. districts*
*out of 2980 school districts
A la Carte Literature Sheet
Targets New Nutritional Requirements
School Specific Specific Print Ads
School-K-12 Email Blasts
Halloween Promotion Summer Feeding Promotion Sammy Shape Up Promotion