������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

14775227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690615

1

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

The Objectives•Provideourclientwith

valuableleadsandindustryexposuretoouruniqueB2Baudienceinanengagingenvironment

•Createaplatformtoprovidepracticaladviceandguid-anceonthesubjectofBIM(BuildingInformationModel-ling)

•Createabuzzandactivelyengagewithsocialmedia

•Clientseenasathoughtleaderandhaveanalign-mentwithBIMproducts

The SolutionCollaborativeBIMSeries:•Aneditorially-ledonlineresource

centreprovidingpracticaladviceandguidancethroughaseriesofwebinarsandotherusefuldocument/links

•Wealsosuccessfullytrialledandintroduceda‘socialmediachair’whodroveTwitterinteractionandsubsequentlysocialmediareach

The Collaborative BIM Series of webinarsAClientSolutionscasestudy

Social media buzz

Audience engagement

A Global Community

14 unique speakers 2 client speakers1 Building Technical Editor

Architect@studioklaschkawasour‘SocialMediaChair’forthethirdwebinarintheseries,engagingwithanddrivingTwitterconversation.

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

#fluffykitten

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

Average daily mentions of ‘Asite’ on social media before and after webinar

DatacompiledusingsocialmediamonitoringtoolSM2

*Includes51questionsreceivedpre-webinar

Theword‘BIM’means‘BuildingInformationModelling’sothephrase‘BIMmodel’is‘BuildingInformationModellingmodel’.Architectsbelieve*thatwhensomeonesaysBIMmodel,afluffykittendies.ThispopularTwitterhashtagwasusedthroughoutthewebinar.*theydon’treally

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

Contact Donna Wright ondonna.wright@ubm.com or call +44 (0)207 560 4291 tofind out more on our award winning opportunities

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