Collaborative BIM Series Infographic

1
[ ] Longer than it took to build the Empire State Building TOTAL TIME SPENT IN EVENT BY ALL ATTENDEES 677 DAYS ɘðd(4*= Multiple Webinars Attended Average Webinars attended 1 1.65 2 3 4 56 60.6% 23.5% 10.3% 4.3% 1.5% 0.5% EUROPE 83% NORTH AMERICA 7.6% ASIA 3% AUSTRALASIA 2.7% MIDDLE EAST 2.6% AFRICA 0.9% SOUTH AMERICA 0.3% LIVE ATTENDEES 719 ON DEMAND ATTENDEES 1280 LIVE ATTENDEE 663 ON DEMAND ATTENDEES 751 MEAN AVG TIME IN WEBINAR 45:02 MEAN AVG TIME IN WEBINAR 38:24 MEAN AVG TIME IN WEBINAR 39:36 MEAN AVG TIME IN WEBINAR 39:41 MEAN AVG TIME IN WEBINAR 36:29 MEAN AVG TIME IN WEBINAR 49:35 LIVE ATTENDEE 793 ON DEMAND ATTENDEES 430 LIVE ATTENDEES 433 ON DEMAND ATTENDEES 38 LIVE ATTENDEES 466 LIVE ATTENDEES 616 ON DEMAND ATTENDEES 132 ON DEMAND ATTENDEES 210 826 attendees Ownership, Contracts & Insurance CUMULATIVE REGISTRANTS 1477 5227 4233 6612 2690 6151 Compatibility & Collaboration 1,223 attendees BIM & Facilities Management 598 attendees What is BIM? 1,999 attendees 1,414 attendees BIMing Up The BIM Clinic 471 attendees Speakers 14 unique speakers 5 % attended the final webinar via our CUSTOM MOBILE APP [ ] TOTAL REGISTRANTS 6612 CONVERSION RATE 60.1 % ATTENDED AT LEAST 1 WEBINAR 3976 The Objectives • Provide our client with valuable leads and industry exposure to our unique B2B audience in an engaging environment • Create a platform to provide practical advice and guid- ance on the subject of BIM (Building Information Model- ling) • Create a buzz and actively engage with social media • Client seen as a thought leader and have an align- ment with BIM products The Solution Collaborative BIM Series: • An editorially-led online resource centre providing practical advice and guidance through a series of webinars and other useful document/links • We also successfully trialled and introduced a ‘social media chair’ who drove Twitter interaction and subsequently social media reach The Collaborative BIM Series of webinars A Client Solutions case study Social media buzz Audience engagement A Global Community 14 unique speakers 2 client speakers 1 Building Technical Editor Architect @studioklaschka was our ‘Social Media Chair’ for the third webinar in the series, engaging with and driving Twitter conversation. ? ? ? ? ? ? 140 1 2 3 4 5 6 217 127 111 114 114* Questions Asked Per Webinar Business Marketing Association of New York ACE awards social media twitter campaign category 3rd PLACE WINNER 2012 Be2Awards best virtual or hybrid event 7 Tweet Reach: 30,000 #fluffykitten WEEKS PRIOR TO WEBINAR 3.7 -5 -4 -3 -2 -1 0 1 2 1.1 2.3 3.0 0.6 23.7 11.6 11.0 Average daily mentions of ‘Asite’ on social media before and after webinar Data compiled using social media monitoring tool SM2 * Includes 51 questions received pre-webinar The word ‘BIM’ means ‘Building Information Modelling’ so the phrase ‘BIM model’ is ‘Building Information Modelling model’. Architects believe* that when someone says BIM model, a fluffy kitten dies. This popular Twitter hashtag was used throughout the webinar. *they don’t really Total Tweets sent: 306 Contact Donna Wright on [email protected] or call +44 (0)207 560 4291 to find out more on our award winning opportunities Get in touch

Transcript of Collaborative BIM Series Infographic

Page 1: Collaborative BIM Series Infographic

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

14775227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690615

1

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

The Objectives•Provideourclientwith

valuableleadsandindustryexposuretoouruniqueB2Baudienceinanengagingenvironment

•Createaplatformtoprovidepracticaladviceandguid-anceonthesubjectofBIM(BuildingInformationModel-ling)

•Createabuzzandactivelyengagewithsocialmedia

•Clientseenasathoughtleaderandhaveanalign-mentwithBIMproducts

The SolutionCollaborativeBIMSeries:•Aneditorially-ledonlineresource

centreprovidingpracticaladviceandguidancethroughaseriesofwebinarsandotherusefuldocument/links

•Wealsosuccessfullytrialledandintroduceda‘socialmediachair’whodroveTwitterinteractionandsubsequentlysocialmediareach

The Collaborative BIM Series of webinarsAClientSolutionscasestudy

Social media buzz

Audience engagement

A Global Community

14 unique speakers 2 client speakers1 Building Technical Editor

Architect@studioklaschkawasour‘SocialMediaChair’forthethirdwebinarintheseries,engagingwithanddrivingTwitterconversation.

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

#fluffykitten

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

Average daily mentions of ‘Asite’ on social media before and after webinar

DatacompiledusingsocialmediamonitoringtoolSM2

*Includes51questionsreceivedpre-webinar

Theword‘BIM’means‘BuildingInformationModelling’sothephrase‘BIMmodel’is‘BuildingInformationModellingmodel’.Architectsbelieve*thatwhensomeonesaysBIMmodel,afluffykittendies.ThispopularTwitterhashtagwasusedthroughoutthewebinar.*theydon’treally

������������LIVE

ATTENDEES719

ON DEMAND

ATTENDEES1280

LIVEATTENDEES

663

ON DEMAND

ATTENDEES751

MEAN AVGTIME IN

WEBINAR45:02

MEAN AVGTIME IN

WEBINAR38:24

MEAN AVGTIME IN

WEBINAR39:36

MEAN AVGTIME IN

WEBINAR39:41

MEAN AVGTIME IN

WEBINAR36:29

MEAN AVGTIME IN

WEBINAR49:35

LIVEATTENDEES

793

ON DEMAND

ATTENDEES430

LIVEATTENDEES

433

ON DEMAND

ATTENDEES38

LIVEATTENDEES

466

LIVEATTENDEES

616

ON DEMAND

ATTENDEES132

ON DEMAND

ATTENDEES210

826attendees

Ownership,Contracts

& Insurance

CUMULATIVE REGISTRANTS

1477

5227

4233

6612

2690

6151

Compatibility & Collaboration

1,223attendees

BIM & Facilities

Management598attendees

Whatis BIM?1,999

attendees

1,414attendees

BIMing UpThe BIM Clinic471

attendees

[ ]Longer thanit took to build

the EmpireState Building

TOTAL TIME SPENT

IN EVENTBY ALL ATTENDEES

677DAYS

5%attended the �nal

webinar via our CUSTOM MOBILE

APP

600+240+100+40+20+10=Multiple Webinars Attended

Average Webinars attended

1 1.65 2 3 4 5 6

60.6% 23.5% 10.3% 4.3% 1.5% 0.5%

*every time someone said “BIM model” in the webinar a �u�y kitten dies. This is because “BIM” means “Building Information Modelling” so the word “model” is redundant.

���[ ]

TOTAL REGISTRANTS

6612

CONVERSION RATE

60.1%

ATTENDED AT LEAST 1 WEBINAR

3976

Speakers

14 unique speakers 2 client speakers.1 Building Technical Editor

Tweet Buzz

WEEKS PRIOR TO WEBINAR

Tweet Reach:

30,000

3.7

-5 -4 -3 -2 -1 0 1 2

1.1 2.3 3.00.6

23.7

11.6 11.0

EUROPE

83%NORTH AMERICA

7.6%ASIA

3%

AUSTRALASIA

2.7%MIDDLE EAST

2.6%AFRICA

0.9%

SOUTH AMERICA

0.3%

WINNER 2012 Be2Awardsbest virtual or hybrid event

Business Marketing Association of New York ACE awards

social media twitter campaign category

3rd PLACE

Total Tweets sent:

306

??

????

1401

2

3

4

5

6

217127

111114114*

*Includes 51 questions also received pre-webinar

Questions Asked Per Webinar

Contact Donna Wright [email protected] or call +44 (0)207 560 4291 tofind out more on our award winning opportunities

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