MATTHEW WATE

DON’T DO SHITTY STUFF!!!!!!!

A GIRAFFE’S COFFEE WOULD BE COLD BY THE TIME IT REACHED THE BOTTOM OF IT’S THROAT.

EVER THINK ABOUT THAT? NO.YOU ONLY THINK ABOUT YOURSELF.

Hold on…How can a giraffe drink coffee?Giraffes don’t even have thumbs!!!

I’M FABULOUS.

BITCH, PLEASE.

Fine coffees and juicesGuys, crisis. The big boys are talking

reshuffle. Giraffes are hating our coffee, it’s all over the message boards! We’re getting slaughtered on social media, Carte Blanche

are doing a story.

Blah blah, don’t throw out the baby with the bath water, let’s not reinvent the

wheel, look for the low hanging fruits, blah blah blah blah.

Get it done by Monday.

“We need hotter coffee”

WHAT ARE WEDOING HERE?

PO and UX – double team this thing

POStrategy, Long term

vision, business numbers and

analytics

UXIs the user in the room,

Is responsible for making sure solutions fit within

ecosystem

It all starts with “Know”

Know the challenge

Know the user

Know the why

BRAINSTORMING

Know the Challengeaka - What’s the real objective?Features are not objectives

Start at the underlying challenge, opportunity or need

How are the users solving this problem now?

Match the real world experience

The real opportunityGiraffes only drink once a week (less than camels)

The real opportunity

Giraffes only drink once a week (less than camels)

45L per turn which is 180 cups per giraffe per week

The real opportunity

Giraffes only drink once a week (less than camels)

45L per turn which is 180 cups per giraffe per week

There are 80 000 in Africa

The real opportunityGiraffes only drink once a week (less than camels)

45L per turn which is 180 cups per giraffe per week

There are 80 000 in Africa

At $2 per cup market will be $28,8 million per week

Know the user

• Facts, not anecdotes• Know the ecosystem• How do they do this now?• Why would the use our service?• What influences the decision?

• What can we control?• What can’t we control?

It is extremely difficult for giraffes to drink water.

Because of this they spend 80% of their day eating Thorny

Acacia to get moisture from the leaves.

Giving them coffee will result in more personal time and the added caffeine will give them more energy to deal with the demands of this extra time

Know the why• Why should we do this?• Why do we care?• If you don’t know why, how will the user?• Why is this more important that the other

things we need to do?

Ultimately, why should we care?

Results of the Brainstorm

?

Research

Number of Giraffes willing to wear mask to drink coffee

60% of all surveyed giraffes would like an alternative to acacia leaves

Time spent consuming liquid

Ice tea

Thorny Acacia leaves

$22$20$18$16$14$12$10$8$6$4$20

Average number dollars giraffes are willing to spend per day on drinks

0

Ideas, have them, share them, compare them

So, what do we think?

What about Ice Tea?

Do some mock ups, do some testing

Build, test,learn

Iterate, iterate, iterate

• Incremental change• Small changes mean small failures (which cost less)• Big bang changes could backfire in costly ways• Know the unicorn destination, get there a step at a time

Innovate all the time…

Takeaways

• Start the UX process at the same time you kick off a project• Unpack objectives, get to the heart of the issue• Workshop with everyone• Wireframe and prototype (but do the right one at the right time)• Build, test, learn• Iterate, never stop innovating