Post on 26-May-2015
WELCOME TO THE PRESENTATION
OF GROUP 3
5 MEMBER
S
MAI NGUYỄN HÙNG
JINDO NGUYỄN
NGUYỄN XUÂN HIỀNNGA NGỐ LINH LÊ ĐỨC
1 GROUP 3PRESENTI
NG
THE COCA-COLA COMPANY
1 GROUP 3PRESENTI
NG
PART 1
PART 2
PART 3
PART 4
THE HISTORY OF ESTABLISHMENTOF THE COCA-COLA COMPANY
THE PRODUCTS OF THE COCA-COLA COMPANY
COCA-COLA’S OPERATION AND REVENUE IN THE RECENT YEARS
THE VISION AND STRATEGY OF THE COMPANY
1 GROUP 3PRESENTI
NG
clip
1 GROUP 3PRESENTI
NG
PART 1
THE HISTORY OF ESTABLISHMENT OF COCA-
COLA
1 GROUP 3PRESENTI
NG
THE FIRST BOSS
OF COCA-COLA
ASA GRIGGS CANDLER(1851 – 1929)
1 GROUP 3PRESENTI
NG
John Stith Pemberton
(1831 – 1888)
Inventor of Coca-Cola
1 GROUP 3PRESENTI
NG
???
headaches
Test and invent
1 GROUP 3PRESENTI
NG
Pemberton tested and invented
a sort of syrup black as the coffee
This syrup can relieve headaches
..And increase euphoria for user
1 GROUP 3PRESENTI
NG
A casual story…… happened! ..at Pemberton’s restaurant
1 GROUP 3PRESENTI
NG
Syrup Coca-Cola Soda
1 GROUP 3PRESENTI
NG
The appearance of Coca-Cola !!!
1 GROUP 3PRESENTI
NG
Coca-Cola is really soft drinks that can serve the majority of consumers.
1 GROUP 3PRESENTI
NG
At that time, Pemberton got difficulties in business and owed a lot of money
1 GROUP 3PRESENTI
NG
Candler was reckless and assertive copyright buy out formula with mixing Coca-Cola for $ 2,300 in 1891.
Candler enjoyed the special brown beverage and he can not forget it.
1 GROUP 3PRESENTI
NG
In 1892, Candler invested all of capital that he saved after nearly 20 years of business to set up beverage company Coca-Cola.
1 GROUP 3PRESENTI
NG
PART 2
THE PRODUCTS OF THE COMPANY
1 GROUP 3PRESENTI
NG
MORE 3500 PRODUCTS
OPERATE IN MORE THAN 200
COUNTRIES
1 GROUP 3PRESENTI
NG
THE FIRST PRODUCT
COCA-COLA SOFT DRINK
was first introduced in 1886
the biggest-selling soft drink
the best product in the world
1 GROUP 3PRESENTI
NG
MANY BOTTLED STYLES
1 GROUP 3PRESENTI
NG
available in Europe since the 1940s
was first introduced in the United States in 1960
bright color and bold fruit taste
THE SECOND PRODUCT
1 GROUP 3PRESENTI
NG
Fanta Orange
Fanta Strawberry
Fanta Sarsi
Some kind of popular Fanta
1 GROUP 3PRESENTI
NG
THE THIRD PRODUCT
is pure mineral water
refreshing, pure and cool
convenient to take along when going away
help you embrace your life with a fresh and optimistic outlook
1 GROUP 3PRESENTI
NG
PART 3
THE OPERATION OF COCA-COLA
REVENUE AND PROFIT
1 GROUP 3PRESENTI
NG
THE OPERATION OF THE COMPANY
REVENUE AND PROFIT
1 GROUP 3PRESENTI
NG
THE OPERATION OF THE COMPANY
the most famous and largest company in the world about manufacturing drink
sell more one billion bottles per day to more 20 millions customers
1 GROUP 3PRESENTI
NG
With 275 subsidiary companies
operate to base on M & A form and franchise
1 GROUP 3PRESENTI
NG
2009 2010 2011 20120
5
10
15
20
25
30
35
40
45
35
41.337.2
42.7
Revenue of the Coca-Cola in the recent years
Year
billion USD
REVENUE AND PROFIT
1 GROUP 3PRESENTI
NG
2009 2010 2011 20120
5
10
15
20
25
30
The profit of Coca-Cola in the recent years
Series1
YEAR
Billion USD
REVENUE AND PROFIT
1 GROUP 3PRESENTI
NG
1 GROUP 3PRESENTI
NG
PART 4 THE VISION AND STRATEGY OF THE COMPANY
1 GROUP 3PRESENTI
NG
continue achieving sustainable, quality
growth.
1 GROUP 3PRESENTI
NG
Peoplepeople are inspired to be the best they can be.
Portfolio Bring to the world a portfolio of quality beverage brands
1 GROUP 3PRESENTI
NG
Partnerstogether we create mutual, enduring value.
Planethelping build and support sustainable communities.
1 GROUP 3PRESENTI
NG
Profit
Productivity
Maximize long-term return to shareowners
Be a highly effective, lean and fast-moving organization
1 GROUP 3PRESENTI
NG
THE STRATEGY OF THE COMPANY
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view Focus on execution in
the marketplace every day
Be insatiably curious
1 GROUP 3PRESENTI
NG
1 GROUP 3PRESENTI
NG
THANKYOU FOR WATCHING!