Coca-Cola Company
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Transcript of Coca-Cola Company
WELCOME TO THE PRESENTATION
OF GROUP 3
5 MEMBER
S
MAI NGUYỄN HÙNG
JINDO NGUYỄN
NGUYỄN XUÂN HIỀNNGA NGỐ LINH LÊ ĐỨC
1 GROUP 3PRESENTI
NG
THE COCA-COLA COMPANY
1 GROUP 3PRESENTI
NG
PART 1
PART 2
PART 3
PART 4
THE HISTORY OF ESTABLISHMENTOF THE COCA-COLA COMPANY
THE PRODUCTS OF THE COCA-COLA COMPANY
COCA-COLA’S OPERATION AND REVENUE IN THE RECENT YEARS
THE VISION AND STRATEGY OF THE COMPANY
1 GROUP 3PRESENTI
NG
clip
1 GROUP 3PRESENTI
NG
PART 1
THE HISTORY OF ESTABLISHMENT OF COCA-
COLA
1 GROUP 3PRESENTI
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THE FIRST BOSS
OF COCA-COLA
ASA GRIGGS CANDLER(1851 – 1929)
1 GROUP 3PRESENTI
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John Stith Pemberton
(1831 – 1888)
Inventor of Coca-Cola
1 GROUP 3PRESENTI
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???
headaches
Test and invent
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Pemberton tested and invented
a sort of syrup black as the coffee
This syrup can relieve headaches
..And increase euphoria for user
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A casual story…… happened! ..at Pemberton’s restaurant
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Syrup Coca-Cola Soda
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The appearance of Coca-Cola !!!
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Coca-Cola is really soft drinks that can serve the majority of consumers.
1 GROUP 3PRESENTI
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At that time, Pemberton got difficulties in business and owed a lot of money
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Candler was reckless and assertive copyright buy out formula with mixing Coca-Cola for $ 2,300 in 1891.
Candler enjoyed the special brown beverage and he can not forget it.
1 GROUP 3PRESENTI
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In 1892, Candler invested all of capital that he saved after nearly 20 years of business to set up beverage company Coca-Cola.
1 GROUP 3PRESENTI
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PART 2
THE PRODUCTS OF THE COMPANY
1 GROUP 3PRESENTI
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MORE 3500 PRODUCTS
OPERATE IN MORE THAN 200
COUNTRIES
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THE FIRST PRODUCT
COCA-COLA SOFT DRINK
was first introduced in 1886
the biggest-selling soft drink
the best product in the world
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MANY BOTTLED STYLES
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available in Europe since the 1940s
was first introduced in the United States in 1960
bright color and bold fruit taste
THE SECOND PRODUCT
1 GROUP 3PRESENTI
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Fanta Orange
Fanta Strawberry
Fanta Sarsi
Some kind of popular Fanta
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THE THIRD PRODUCT
is pure mineral water
refreshing, pure and cool
convenient to take along when going away
help you embrace your life with a fresh and optimistic outlook
1 GROUP 3PRESENTI
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PART 3
THE OPERATION OF COCA-COLA
REVENUE AND PROFIT
1 GROUP 3PRESENTI
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THE OPERATION OF THE COMPANY
REVENUE AND PROFIT
1 GROUP 3PRESENTI
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THE OPERATION OF THE COMPANY
the most famous and largest company in the world about manufacturing drink
sell more one billion bottles per day to more 20 millions customers
1 GROUP 3PRESENTI
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With 275 subsidiary companies
operate to base on M & A form and franchise
1 GROUP 3PRESENTI
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2009 2010 2011 20120
5
10
15
20
25
30
35
40
45
35
41.337.2
42.7
Revenue of the Coca-Cola in the recent years
Year
billion USD
REVENUE AND PROFIT
1 GROUP 3PRESENTI
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2009 2010 2011 20120
5
10
15
20
25
30
The profit of Coca-Cola in the recent years
Series1
YEAR
Billion USD
REVENUE AND PROFIT
1 GROUP 3PRESENTI
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1 GROUP 3PRESENTI
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PART 4 THE VISION AND STRATEGY OF THE COMPANY
1 GROUP 3PRESENTI
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continue achieving sustainable, quality
growth.
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Peoplepeople are inspired to be the best they can be.
Portfolio Bring to the world a portfolio of quality beverage brands
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Partnerstogether we create mutual, enduring value.
Planethelping build and support sustainable communities.
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Profit
Productivity
Maximize long-term return to shareowners
Be a highly effective, lean and fast-moving organization
1 GROUP 3PRESENTI
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THE STRATEGY OF THE COMPANY
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view Focus on execution in
the marketplace every day
Be insatiably curious
1 GROUP 3PRESENTI
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1 GROUP 3PRESENTI
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THANKYOU FOR WATCHING!