Post on 09-May-2015
description
Coca Cola - Open Happiness
CASE STUDY
Prashant ChaudharyFb.com/chyprashant@Chyprashant
About
The ‘Coca Cola’ brand has consecutively occupied the number 1 position since Interbrand initiated its Global Brand Report 12 years ago.
The 2011 Interbrand report estimates Coca Cola’s brand value to be at around $71.9 million, a 2 % increase from 2010.
Coca Cola offers 400 brands in around 200 countries with 1.5 Billion of servings per day.
SEO Objectives
Coca Cola Outcome Expected
Objective 1 Expand Reach
Objective 2 Beating Competition
Objective 3 Customers Interactions
Objective 4 Increase Brand Value
Beginning
From 1993 to 2003 Coca cola invested $ 1 Billion in India.
Result
•39% volume growth•23 % industrial growth
Coca-Cola to invest $5bn India to increase market share
Social Media Presence
Comparisons
July 2012
Facebook users 955 million & Coca cola still the no. 1 brand
Facebook - 46 million fans and growing at a rate of more than 5% monthly
October 2011
Facebook users - 750 million & Coca cola was ranked number one
Facebook - 34 million fans growing at a rate of 3% monthly
Coca Cola Vs Pepsi
S no. Category Coca Cola Pepsi
1 Indexed Pages 56,800,000 32,900,000
2Facebook Followings 46 Million + 8.5 Million +
3 Mobile Optimized Website
Yes No
4Twitter 59,804 tweets 15,376 tweets
5 Page Rank 8 7
Assessment
Blog
Traditional Marketing
Resources
Social Media Presence
Opportunity
Interestingly, Apple is the only company among the nation’s top 100 advertisers that does not have an official Facebook page.
The top Apple listing is a user page with 188,000 followers.
Wal-Mart ranked on top for overall engagement. The largest retailer has huge engagement with its Facebook fans.
Wal-Mart receives an average of 7,390 comments and 726 “likes” on every post, which far exceeds everyone
Questions?