Clusters as Tool to Increase

Regional Innovation Potential

& Regional Attractiveness

Presentation by Julia Roelofsen

Partner & Advisor in InnoPraxis International Ltd. – consulting company, specialised in innovation systems development – international examples in presentation

4 years in different positions in technology park Technopolis – practical understanding of hi-tech companies, regional development & clustering

Originally from St. Petersburg, Russia. Now live in Helsinki, Frankfurt & St. Petersburg.

Content

Analyzing Regional Innovation Potential

Defining Clusters, Synergies & Actions for Cluster Development Program

Using Clusters to Increase Regional Innovation Potential & Regional Attractiveness

Why Today Clusters Should Support Innovations?

Clustering as Part of Regional Business Environment

Clustering as Part of Innovation Business Environment

Innovation is exploited competence-based competitive advantage.

Innovation is a result of interactionbetween organizations and people.

Clusters promote interaction and as result facilitate new ideas, drive innovations, open up new opportunities.

Businessincubators

Regional & cluster development programs

Support of growing companies

1 – Innovation System Potential – Analysing

Legislation

R&D

Funding models

Public support

5-8 years 3-5 years on-going

STP infrastructure & services

Education

Analyzing Regional Innovation System

2 – Willingness to Utilise & Develop Potential –

Joint Vision & Promotion

Understanding Bottlenecks –Setting Priorities

Competitive

Level

Which Clusters to Support? On What Areas to Concentrate Limited

Resources?

Identifying Target Clusters

Statistics on strongest local industries

Interview companies, educational & state organisations

People with industry experience

Anchor Company

Partners & Other Companies

Service Companies

Technology Providers

Collaboration Institutes & Specific to Cluster Authorities

Electronics Environment

Logistics

Understand Synergies Between Clusters

Electronics Environment

Logistics

Case Vantaa, Finland

InternationalCenter

Electronics Forum

Wellness Forum

Logistics Round Table

Vantaa

WellnessCenter

Electria Pilot Factory

Logistics Centre of

Expertise

HVAC

centre

RFid Lab

Case Cyprus

WATER

TourismAgriculture

Brewery

Case Botswana

WATER

Mining (Diamonds)

Cattle breeding

& Agriculture

ICT

Tourism

Bio-tech (HIV)

Transport

Energy

Environment

ICT

Oil & Gas

ChemistryAgriculture

Case Kazakhstan

Case Tyumen, Russia

Oil&Gas Mining

Transport

Energy

ICT

Ecology

Forestry

Oil&Gas Mining Forestry

Transport

Energy

Environment

ICT

Case Tyumen, Russia

How in Practice to Utilize Cluster Development Programs for Regional

Economic Growth?

Clusters Generating Innovations

Cluster Development Programs

Innovation Support Activities

New Companies

Retention & development of companies

Innovation Support Activities

Funding and infrastructure for joint R&D projects

Discovery of business ideas

Innovation infrastructure as innovation centers, business incubators, technology parks

Support of patenting

Support of product development

Funding for start-up companies

Innovation and business training

Innovation and business consulting

Attraction of Companies

Cluster Development Programs

Regional Positioning & Marketing

Attraction of companies

Retention & development of companies

Regional Positioning & Promotion

Positioning on the international level.

Benchmarking on international level.

Where are target companies?

Regional Promotion

Joint Vision Goals Tasks

Communication Plan

Why?

Who?

What?

How?

When?

By whom?

Results Evaluation

Where are target companies?

What is our message to different target groups?

Exhibition? Ads?

Communication dep. or communication manager? What is the budget?

Communication Channels

1. Media Communications

2. Direct Marketing

3. Participating in External Events (Exhibitions, Seminars & Conferences)

4. Organizing Seminars & Events

5. Joining International Networks

6. Advertising

7. Internet Marketing

Attraction of Companies

What kind of companies

Size is not all! Possess unique technology, niche market leader

Companies that outsource and network a lot

Fast growing companies

Companies looking for innovative companies to merge

Big changes happening in their field / their businesses

They want to be in region for image purposes

You Can Offer

Offering

Regional image – to be surrounded by same kind of companies

Business opportunities inside cluster programs

For SMEs chance to collaborate with anchor companies

For anchor companies access to innovative SMEs

Collaboration opportunities with other companies and public sector

Support (e.g. funding)

Saving costs (e.g. shared labs)

Business support services

Summary of Presentation

Analyze Regional

Innovation Potential

Develop Business

Environment

Cluster Development

Programs

Funding models, Legislation,

Infrastructure, R&D, Education

Support Innovations

Regional Promotion

Thank you for attention!

Questions? Comments?

Julia Roelofsen

julia@innopraxis.fi

Tel: +358 40 559 4070

InnoPraxis International Ltd.

Technopolis Innopoli, Espoo, Finland

www.innopraxis.fi, mail@innopraxis.fi