CROWDSOURCINGA NEW MARKET RESEARCH TECHNIQUE

paul.marsden@clickadvisor.comclickadvisor

insight for innovation

CONGRATULATIONS! YOU ARE PERSON OF THE YEAR

THE RISE OF CITIZEN JOURNALISTS

THE RISE OF CITIZEN BROADCASTERS

THE RISE OF CITIZEN EXPERTS

THE RISE OF CITIZEN EDITORS

THE RISE OF CITIZEN REVIEWERS

THE RISE OF CITIZEN MARKETERS

“To find something comparable you have to go back 500 years to the printing press,

the birth of mass media. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking

control.”

Rubert Murdoch

CUSTOMERREALLYIS KING

SO WHAT FOR MARKET RESEARCH?

CUSTOMER ADVOCACY IS A KEY BRAND METRIC

BRAND HEALTH MEANS BEING “REMARKABLE”

MARKET-LED INNOVATION IS THE FUTURE

CROWDSOURCING | CITIZEN BRAINSTORMING

MAY 2007 SIMON RODRIGUEZ, CUMANÁ VENENZUELA

SOURCING SOLUTIONS FROM THE CROWD

JASON DICEMAN’S DOTMOCRACY

CROWDSOURCING | CITIZEN BRAINSTORMING AS A BUSINESS MODEL(THREADLESS - TOP VOTED DESIGNS GET PRINTED)

CROWDSOURCING | CITIZEN BRAINSTORMING AS A BUSINESS MODEL(GOLDCORP - ONLINE TREASURE HUNT YIELDS $3BN GOLD)

CROWDSOURCING | CITIZEN BRAINSTORMING AS A BUSINESS MODEL(P&G / ELI LILLY)

NIH

NOTINVENTEDHERE

PFE

PROUDLYFOUNDELSEWHERE

CROWDSOURCING REDUCES INNOVATION RISK(MUJI - TAKING PRE-ORDERS FOR TOP VOTED CONCEPTS)

CROWDSOURCING SPEEDS UP INNOVATION(NESTLE CO-CREATING WITH PROFESSIONALS)

CROWDSOURCING TAKES COST OUT OF INNOVATION(BREWTOPIA - USING CONSUMERS AS A CREATIVE RESOURCE)

CROWDSOURCING TAKES COST OUT OF INNOVATION

THE SCIENCE BIT | CITIZEN BRAINSTORMING & SURVIVAL OF THE FITTEST

CROWDSOURCINGPUTS MARKET RESEARCH AT THE HEART OF BUSINESS

BUT CAN WE CROWDSOURCEINSIGHT?

YES WE CAN!

USING “IDEA WIKIS” TO CROWDSOURCE INSIGHT(UNILEVER IDEA WIKI (HOUSEWORK TIPS))

THE TECH BIT: THE DATABASE-BACKED SOCIAL WEB MAKES ALL THIS POSSIBLE

USING “IDEA BLOGS” TO CROWDSOURCE INSIGHT(STARBUCKS IDEA BLOG)

USING “IDEA BLOGS” TO CROWDSOURCE INSIGHT(TRENDWATCHING IDEA BLOG)

USING “IDEA BLOGS” TO CROWDSOURCE INSIGHT(SIMPLE SKINCARE IDEA BLOG WITH E-SHOP)

USING “IDEA CLOUDS” TO CROWDSOURCE INSIGHT(BRANDTAGS.NET)

USING “IDEA CLOUDS” TO CROWDSOURCE INSIGHT(BRANDTAGS.NET)

USING “IDEA CLOUDS” TO CROWDSOURCE INSIGHT(CLICKADVISOR.COM)

ONE MORE THING...

CROWDSOURCING CREATES BRAND FANS!

Propensity to Recommend

For reprints/research enquiries: paul.marsden@clickadvisor.com +44 777 95 77 248

clickadvisorinsight for innovation

clickadvisorinsight for innovation

About Clickadvisor★ Hello, we’re Clickadvisor, a new digital insight agency that uses crowdsourcing

technology to help brands do market-led innovation

★ Instead of running traditional groups and interviews, we uncover needs, opportunities and solutions using online idea and design contests

★ Innovation Idea Contests

★ Trendspotting Contests

★ Brand Naming Contests

★ Pack/Cover Design Contests

★ Our idea and design contests help brands do collaborative innovation, delivering creative insight fast and cost-effectively

clickadvisorinsight for innovation

About the SpeakerPaul Marsden is director at clickadvisor.com, a digital insight agency specialising in innovation

An experienced market researcher, career highlights to date include:

★ Product management, sales and market research at Astra Zeneca★ PhD in social psychology (social influence) - development of online

research tool featured in The New Scientist★ Led London School of Economics team validating the link between

brand advocacy and sales growth - worked on innovation research projects for BBC, LVMH, Nokia, Economist, and Unilever

★ Co-founded two successful digital marketing agencies (Spheeris (online communication) and Brainjuicer (online research))

★ Co-authored popular business book ‘Connected Marketing’

Paul’s latest venture, clickadvisor.com, helps brands do collaborative innovation through brand-sponsored idea and design contests

clickadvisorinsight for innovation

FlipsideA reformed bodybuilder, Paul is a diving fanatic and a qualified divemaster