Class 3: Drivers of Change #BU459

Education is not the learning of facts, but of the training of the mind to think

WIIFM: Digital Transformation

• 2 years post grad – brand new tech

• Nascent today – evolving fast (IoT)

• Ignore > Figure it out

#BU459Class 3: Drivers of Change

DRIVERS OF CHANGEClass 3: Sept 24th, 2015

#BU459Class 3: Drivers of Change

Class 3: Drivers of Change #BU459

Anticipatory recommendations

responsive web design

mobile commerce

social consumer advocacy MOOCs

location recognition

mobile apps

mobile payments

Internet of things (IoT)

Class 3: Drivers of Change #BU459

Class 3: Drivers of Change #BU459

Class 3: Drivers of Change #BU459

Anticipatory recommendations

responsive web design

mobile commerce

social consumer advocacy MOOCs

location recognition

mobile apps

mobile payments

Internet of things (IoT)

Class 3: Drivers of Change #BU459

Anticipatory recommendations

responsive web design

mobile commerce social consumer advocacy

MOOCs

location recognition mobile apps

mobile payments

Internet of things (IoT)

Internet Social

Data Mobile

Class 3: Drivers of Change #BU459

How on earth do you begin

to deal with all of this?

DEVELOPING DIGITAL INSIGHT

Class 3: Sept 24th, 2015

#BU459Class 3: Drivers of Change

Class 3: Drivers of Change #BU459

Trend

Potential Internal Applications

Potential External Applications

Competitors Use

Case Trials

Resources to Develop

Obstacles / Risk

Time Frame

Access to Technology

Priority Level

Who is the internal customer? Success?

How does success differ here?

Have you found evidence?

Pilot results (if any)

Internal, outsource?

Internal and external

Most tech needs 1-2 quarters

Through which devices?

Involve cross-functions

6-Step Plan (Page 62)

Use previous

table

Gather cross-

functions

Prioritize

Pilot

Implement

Evaluate

#BU459Class 3: Drivers of Change

Class 3: Drivers of Change #BU459

Anticipatory recommendations

responsive web design

mobile commerce social consumer advocacy

MOOCs

location recognition mobile apps

mobile payments

Internet of things (IoT)

Internet Social

Data Mobile

Class 3: Drivers of Change #BU459

Internet Social

Data Mobile

Highlights | Question

INTERNETClass 3: Sept 24th, 2015

#BU459Class 3: Drivers of Change

Internet: Highlights

• Context is more important

than keywords

• Websites are becoming

more customer-centric

• Expectations of online

experiences > offline

#BU459Class 3: Drivers of Change

Class 3: Drivers of Change #BU459

Search engines are beginning to think and act like humans.

SOCIALClass 3: Sept 24th, 2015

#BU459Class 3: Drivers of Change

Social: Highlights

• ¼ of our time on

social networks

• Page 48, paragraph 2

• Massive power shift

#BU459Class 3: Drivers of Change

Class 3: Drivers of Change #BU459

Why is it crucial to super-serve the important people first?

Class 3: Drivers of Change #BU459

Why is it crucial to super-serve the important people first?

MOBILEClass 3: Sept 24th, 2015

#BU459Class 3: Drivers of Change

Mobile: Highlights

• Real-time enabler of

digital culture

• 2:36 | 80 – 20

• Leather wallet

industry is declining

#BU459Class 3: Drivers of Change

Class 3: Drivers of Change #BU459

Contextual relevancy is king on mobile.

Class 3: Drivers of Change #BU459

Contextual relevancy is king on mobile.

DATAClass 3: Sept 24th, 2015

#BU459Class 3: Drivers of Change

Data: Highlights

• Everything becomes

connected (IoT)

• SaaS, PaaS, IaaS

• Data science is about

people

#BU459Class 3: Drivers of Change

You will be presenting data:

bit.ly/bu459storieswithdata

#BU459Class 3: Drivers of Change

Class 3: Drivers of Change #BU459

Not everything that counts can be counted,

and not everything that can be counted counts.

Albert Einstein

Class 3: Drivers of Change #BU459

Class 3: Drivers of Change #BU459

Make Products Smart

Evrythng

Make Brands ______________

Class 3: Drivers of Change #BU459

bit.ly/bu459class3

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