Post on 08-Feb-2016
description
City of GlendaleParks, Recreation & Library Services
What is Touch a Truck?• An opportunity to educate families and build
partnerships with the community
• Participants are able to touch and explore the inside of large and commercial vehicles and
interact with the drivers and operators
Program Goals• Serve a wide variety of people throughout
the Glendale community
• Provide a fun, interactive event for approximately 5,000 in attendance
• Recruit industrial/construction trucks, military vehicles, fire department trucks, law enforcement vehicles,
heavy-duty dealerships, commercial transport trailers, and utility towing vehicles
• Attract new and interesting vehicles such as Oscar Mayer Weiner mobile and Truly Nolen Stretch Limo
Scope of EventActivities
• Black out BINGO and survey
• Raffles/Giveaways• Sand Play Area• Tiny Tot Drivers• Big Dig Area• Interaction with
vehicles on display
Budget• Self sustaining event with no funding from
the city’s general fund• Use of partners and sponsors to
provide funding and in-kind services• On-site sales of
program-themed items
Sponsors• Title and Presenting Sponsorships • Receive benefits depending on sponsorship
level purchased– Examples of benefits include
• Name/Logo in the event title and/or part of the event logo• Name/logo over event title on event program
• Name/logo on marketing materials (flyers, posters, etc.)
• Name/logo on 2’ x 3’ signage Name/logo on Event Staff Shirts
• Sponsor product/service information handed out at event
• Name/logo and link on the department website for event
Partners• Provide in-kind services, product or
promotions for the event
• Event costs are lowered due to partners helps with required or needed materials
• Example of partnersinclude the Westgate Entertainment District
Challenges• Elimination of Special
Events Division due to limited resources
• Growth of event • Complaints of noise
for younger children (horns, sirens, etc)
Outcomes• Educational opportunity and great outreach• New partnerships with 40+ businesses• Provided a family event, which meets department goals• 2010 event survey results Included:
‣ 93% Safe environments within the community‣ 87% Contribute to a healthy neighborhood‣ 75% Increased accessibility to knowledge
‣ 84% Opportunities that keep youth positively engaged‣ 85% Opportunities
that increase quality family time
2013 Touch A Truck
October 5, 201310 a.m. – 1 p.m.
Westgate Entertainment District6751 N. Sunset Blvd.
Glendale Avenue and Loop 101