City of Glendale Parks, Recreation & Library Services
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Transcript of City of Glendale Parks, Recreation & Library Services
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City of GlendaleParks, Recreation & Library Services
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What is Touch a Truck?• An opportunity to educate families and build
partnerships with the community
• Participants are able to touch and explore the inside of large and commercial vehicles and
interact with the drivers and operators
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Program Goals• Serve a wide variety of people throughout
the Glendale community
• Provide a fun, interactive event for approximately 5,000 in attendance
• Recruit industrial/construction trucks, military vehicles, fire department trucks, law enforcement vehicles,
heavy-duty dealerships, commercial transport trailers, and utility towing vehicles
• Attract new and interesting vehicles such as Oscar Mayer Weiner mobile and Truly Nolen Stretch Limo
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Scope of EventActivities
• Black out BINGO and survey
• Raffles/Giveaways• Sand Play Area• Tiny Tot Drivers• Big Dig Area• Interaction with
vehicles on display
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Budget• Self sustaining event with no funding from
the city’s general fund• Use of partners and sponsors to
provide funding and in-kind services• On-site sales of
program-themed items
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Sponsors• Title and Presenting Sponsorships • Receive benefits depending on sponsorship
level purchased– Examples of benefits include
• Name/Logo in the event title and/or part of the event logo• Name/logo over event title on event program
• Name/logo on marketing materials (flyers, posters, etc.)
• Name/logo on 2’ x 3’ signage Name/logo on Event Staff Shirts
• Sponsor product/service information handed out at event
• Name/logo and link on the department website for event
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Partners• Provide in-kind services, product or
promotions for the event
• Event costs are lowered due to partners helps with required or needed materials
• Example of partnersinclude the Westgate Entertainment District
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Challenges• Elimination of Special
Events Division due to limited resources
• Growth of event • Complaints of noise
for younger children (horns, sirens, etc)
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Outcomes• Educational opportunity and great outreach• New partnerships with 40+ businesses• Provided a family event, which meets department goals• 2010 event survey results Included:
‣ 93% Safe environments within the community‣ 87% Contribute to a healthy neighborhood‣ 75% Increased accessibility to knowledge
‣ 84% Opportunities that keep youth positively engaged‣ 85% Opportunities
that increase quality family time
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2013 Touch A Truck
October 5, 201310 a.m. – 1 p.m.
Westgate Entertainment District6751 N. Sunset Blvd.
Glendale Avenue and Loop 101