Post on 11-Aug-2015
Eliminating InfrastructureBarriers to Cisco UnifiedCommunication AdoptionIntroducing the Phybridge PoLRE Switch Innovation
Power over Long Reach Ethernet
About Phybridge - A Cisco Solutions Plus Partner
Large Customer Base
250,000+ Users Globally
20 NotableCommunications
InfrastructureProducts, 2012
Award-Winning Product
Award-Winning Switches
Cool Vendors in EnterpriseCommunications Applications,
2010
Industry Recognition
North American CompanyLeaders in Long Reach
PoE Switching
Potential Barriers to UC and Cisco VoIP Adoption
Disruption IDF Closet Power &Cooling Requirements
CablingNetwork Costs& Unknowns
Quality of ServiceConcerns
Voice Continuity
Technical Skill Set
Security
Return on Investment
Understanding the Current LAN Platform
Voice:A dedicated point-to-point topologydelivering 5nines
reliability.
Objective: To bring together and deliver a robust converged all IP platform.
Data:A shareddistributedtopologysupporting allusers data needs.
Voice Infrastructure: Proven Reliable and Robust
Dedicated Physical Bandwidth for Every PhonePoint-to-Point Delivering QoS and Reliability
Current Voice Topology
Cost Effective, Simple, RobustDesigned to Eliminate Infrastructure Barriers
Transform your existing, proven reliable voice infrastructure into an IPpath with power ideal for Cisco Unified Communications and IP phonedeployment.
Ethernet and PoE over a single pair of telephony grade wire with fourtimes the reach of traditional switches.
24 & 48 Port PhybridgePoLRE Switches(Power over Long Reach Ethernet)
Old Digital Today, New Cisco IP Tomorrow
IPPhone
Phybridge POE Switch
Cisco Router or PBXCAT3Cable RJ 11
CableRJ 45Cable
PhyLink
Cross ConnectCable
110 block
Multi ParBundle
110 block
Cross ConnectCable
CAT3Cable
WallPlate
RJ 11Cable
DigitalPhone
1 Rack, Stack & Configure Switches
2
Connect Existing WiringInfrastructure
3Deploy PhyLink & Cisco IP PhonesEthernet & PoE
LAN CONVERGENCE ENABLING CISCO UC
Transform Existing Voice Infrastructure• Ethernet & PoE• Dedicated Voice Path
Central Convergence• Single Point - Central• All UC Value - No Compromise
Complement Existing Data LAN• Data Path
Simplify Migration• You’re in Control
Cisco IP PBXMDF
IDF - 2nd Floor
IDF - 4nd Floor
IDF - 6nd Floor
WAN
LAND
ata
Voice
VInternet, Private
Cloud. PSTN
All IP, All the Time, All Made Simple.
Reduce Infrastructure Costs• No cabling, no IDF closet requirements, less planning cost• Better PoE port utilization.
No Business or Network Disruption• Leverage existing infrastructure, compliment existing data LAN.• Simplify network management for voice.
Eliminate Risk• Easy real-world proof of concept.• No pricing risk by leveraging existing asset.
Robust Platform• Quality of Service: Point-to-point & no data traffic impacting
voice quality.• Voice Continuity: Separate voice path.• Single point of convergence delivering all applications.
Simplify Future Requirements• Data LAN refresh will not impact voice requirements.
Central Convergence
Multi Site Migration Made Simple, Fast & Cost Effective
Repeatable, Predictable, Scalable
Site 1
Site 2 Site 3
Site 4CiscoCall Control
End to End Control
Simplifying IP Telephony Migration
Central Convergence Desktop & Central
ALL IP StrategyNo More Compromise
Enterprise Quality Managed Data Switch
• 24 & 48 port configuration; stackable• Full duplex Ethernet with PoE over a single pair with
1200ft (365m) reach• 10 Mbs symmetrical - over 100 times IP voice
requirements.• 2 Ethernet and 2 Fiber ports for daisy chaining or
spanning tree, for redundancy• Remote management with a user-friendly Web GUI• Supports IEEE 802.3af compliant devices: IP Phones,
Wireless Access Points, Computers, IP Cameras, IPSpeakers, etc
• One year manufacturer warranty, with extendedwarranty and maintenance options available
• Industry-leading power capabilities
High-Quality Managed Data Switch
• Easy power share setup• Intuitive web GUI interface• Remote management by port• VLAN setup easy• Easy trouble shooting• Enhanced security features including
– Port lockdown– Separate point to point Infrastructure
• Protocols supported: CDP, LLDP, Telnet,HTTP, STP, RSTP, NTP, SNMP v2c,TACACS+
Double click to turn power off and on.
Highlight: New York Medical Center
• Migrating to Cisco VoIP• Infrastructure requirements for one
building with over 1,300 phones wastoo costly and impossible to complete
• Introduced to Phybridge by consultant• Completed Proof of Concept and
determined that technology cangreatly reduce costs while moving toCisco IP voice
• Savings of over $1 million realized• Will continue using Phybridge
technology in future
“After deploying the Phybridgetechnology, I wished I knew moreabout its capabilities … because I
would have used it more!”
Highlight: New Mexico State University
• Migrating to Cisco UC & IP Telephony• Infrastructure costs a concern• Significant amount of analog phones
given barriers• Discovered Phybridge switch
innovation– Completed a Proof of Concept
• Barriers removed and deploying 4,000plus Cisco IP phones on Phybridgebackbone
• Consistent experience across alllocations
• Estimated savings of over $1 million
“We completed multiple sites withapproximately 1,000 endpoints andthe migration was quick and easy.The Phybridge solution delivered
as claimed!”
Watch Customer Video
Visit Phybridge at Cisco Marketplace CollaborationFor More Information
Ensure a Good User Experience• Quality of Service & Reliability
Eliminate or Reduce Financial Risk• Pre, During and Post Deployment
Build Sound Network Foundation• Quality of Service• Voice Continuity• Non-Disruptive• Easy to Manage• Future-Proof Network
Better Return on Investment• More Budget on Cisco UC Applications
Brand Protection• Success - On Budget, On Time
24-Port PoLRE Switch with 24 PhyLinkAdapters SP-PHYBRIDGE-24
48-Port PoLRE Switch with 48 PhyLinkAdapters SP-PHYBRIDGE-48
Want to Help Customers Move to IP Telephony?What If You Can….
Eliminate Infrastructure Barriers• No More Digital or Analog Barriers
Shorten Sales & Deployment Cycles• Leverage Existing Assets• Eliminate Disruption & Risk
Present a Stronger ROI to the Customer• No ROI in Infrastructure• Allocate More to Applications
Have A Strong Differentiator• Eliminate “Stay Digital” Competition
Protect and Enhance Your Net Margins• Repeatable, Predictable, Scalable
Protect Your Brand• Success - On Budget, On Time• Great Customer Experience
How Customers Are Saving $1 Million Plus With Phybridge
Central ConvergenceDesktop Convergence
1 2
3 4
6
8
5
7
1
8 + IDF Closets• Power• Backup Power• Cooling• Cabling
1 Main Closet• Leverage
Existing Asset
ProfessionalService:• Assessments• Planning• Configuration
ProfessionalServices:• Simplified• Use Existing
Assets
NetworkManagement• QoS• Security• Future
Networks
NetworkManagement• Simplified• Separate Path