Eliminating InfrastructureBarriers to Cisco UnifiedCommunication AdoptionIntroducing the Phybridge PoLRE Switch Innovation

Power over Long Reach Ethernet

About Phybridge - A Cisco Solutions Plus Partner

Large Customer Base

250,000+ Users Globally

20 NotableCommunications

InfrastructureProducts, 2012

Award-Winning Product

Award-Winning Switches

Cool Vendors in EnterpriseCommunications Applications,

2010

Industry Recognition

North American CompanyLeaders in Long Reach

PoE Switching

Potential Barriers to UC and Cisco VoIP Adoption

Disruption IDF Closet Power &Cooling Requirements

CablingNetwork Costs& Unknowns

Quality of ServiceConcerns

Voice Continuity

Technical Skill Set

Security

Return on Investment

Understanding the Current LAN Platform

Voice:A dedicated point-to-point topologydelivering 5nines

reliability.

Objective: To bring together and deliver a robust converged all IP platform.

Data:A shareddistributedtopologysupporting allusers data needs.

Voice Infrastructure: Proven Reliable and Robust

Dedicated Physical Bandwidth for Every PhonePoint-to-Point Delivering QoS and Reliability

Current Voice Topology

Cost Effective, Simple, RobustDesigned to Eliminate Infrastructure Barriers

Transform your existing, proven reliable voice infrastructure into an IPpath with power ideal for Cisco Unified Communications and IP phonedeployment.

Ethernet and PoE over a single pair of telephony grade wire with fourtimes the reach of traditional switches.

24 & 48 Port PhybridgePoLRE Switches(Power over Long Reach Ethernet)

Old Digital Today, New Cisco IP Tomorrow

IPPhone

Phybridge POE Switch

Cisco Router or PBXCAT3Cable RJ 11

CableRJ 45Cable

PhyLink

Cross ConnectCable

110 block

Multi ParBundle

110 block

Cross ConnectCable

CAT3Cable

WallPlate

RJ 11Cable

DigitalPhone

1 Rack, Stack & Configure Switches

2

Connect Existing WiringInfrastructure

3Deploy PhyLink & Cisco IP PhonesEthernet & PoE

LAN CONVERGENCE ENABLING CISCO UC

Transform Existing Voice Infrastructure• Ethernet & PoE• Dedicated Voice Path

Central Convergence• Single Point - Central• All UC Value - No Compromise

Complement Existing Data LAN• Data Path

Simplify Migration• You’re in Control

Cisco IP PBXMDF

IDF - 2nd Floor

IDF - 4nd Floor

IDF - 6nd Floor

WAN

LAND

ata

Voice

VInternet, Private

Cloud. PSTN

All IP, All the Time, All Made Simple.

Reduce Infrastructure Costs• No cabling, no IDF closet requirements, less planning cost• Better PoE port utilization.

No Business or Network Disruption• Leverage existing infrastructure, compliment existing data LAN.• Simplify network management for voice.

Eliminate Risk• Easy real-world proof of concept.• No pricing risk by leveraging existing asset.

Robust Platform• Quality of Service: Point-to-point & no data traffic impacting

voice quality.• Voice Continuity: Separate voice path.• Single point of convergence delivering all applications.

Simplify Future Requirements• Data LAN refresh will not impact voice requirements.

Central Convergence

Multi Site Migration Made Simple, Fast & Cost Effective

Repeatable, Predictable, Scalable

Site 1

Site 2 Site 3

Site 4CiscoCall Control

End to End Control

Simplifying IP Telephony Migration

Central Convergence Desktop & Central

ALL IP StrategyNo More Compromise

Enterprise Quality Managed Data Switch

• 24 & 48 port configuration; stackable• Full duplex Ethernet with PoE over a single pair with

1200ft (365m) reach• 10 Mbs symmetrical - over 100 times IP voice

requirements.• 2 Ethernet and 2 Fiber ports for daisy chaining or

spanning tree, for redundancy• Remote management with a user-friendly Web GUI• Supports IEEE 802.3af compliant devices: IP Phones,

Wireless Access Points, Computers, IP Cameras, IPSpeakers, etc

• One year manufacturer warranty, with extendedwarranty and maintenance options available

• Industry-leading power capabilities

High-Quality Managed Data Switch

• Easy power share setup• Intuitive web GUI interface• Remote management by port• VLAN setup easy• Easy trouble shooting• Enhanced security features including

– Port lockdown– Separate point to point Infrastructure

• Protocols supported: CDP, LLDP, Telnet,HTTP, STP, RSTP, NTP, SNMP v2c,TACACS+

Double click to turn power off and on.

Highlight: New York Medical Center

• Migrating to Cisco VoIP• Infrastructure requirements for one

building with over 1,300 phones wastoo costly and impossible to complete

• Introduced to Phybridge by consultant• Completed Proof of Concept and

determined that technology cangreatly reduce costs while moving toCisco IP voice

• Savings of over $1 million realized• Will continue using Phybridge

technology in future

“After deploying the Phybridgetechnology, I wished I knew moreabout its capabilities … because I

would have used it more!”

Highlight: New Mexico State University

• Migrating to Cisco UC & IP Telephony• Infrastructure costs a concern• Significant amount of analog phones

given barriers• Discovered Phybridge switch

innovation– Completed a Proof of Concept

• Barriers removed and deploying 4,000plus Cisco IP phones on Phybridgebackbone

• Consistent experience across alllocations

• Estimated savings of over $1 million

“We completed multiple sites withapproximately 1,000 endpoints andthe migration was quick and easy.The Phybridge solution delivered

as claimed!”

Watch Customer Video

Visit Phybridge at Cisco Marketplace CollaborationFor More Information

Ensure a Good User Experience• Quality of Service & Reliability

Eliminate or Reduce Financial Risk• Pre, During and Post Deployment

Build Sound Network Foundation• Quality of Service• Voice Continuity• Non-Disruptive• Easy to Manage• Future-Proof Network

Better Return on Investment• More Budget on Cisco UC Applications

Brand Protection• Success - On Budget, On Time

24-Port PoLRE Switch with 24 PhyLinkAdapters SP-PHYBRIDGE-24

48-Port PoLRE Switch with 48 PhyLinkAdapters SP-PHYBRIDGE-48

Want to Help Customers Move to IP Telephony?What If You Can….

Eliminate Infrastructure Barriers• No More Digital or Analog Barriers

Shorten Sales & Deployment Cycles• Leverage Existing Assets• Eliminate Disruption & Risk

Present a Stronger ROI to the Customer• No ROI in Infrastructure• Allocate More to Applications

Have A Strong Differentiator• Eliminate “Stay Digital” Competition

Protect and Enhance Your Net Margins• Repeatable, Predictable, Scalable

Protect Your Brand• Success - On Budget, On Time• Great Customer Experience

How Customers Are Saving $1 Million Plus With Phybridge

Central ConvergenceDesktop Convergence

1 2

3 4

6

8

5

7

1

8 + IDF Closets• Power• Backup Power• Cooling• Cabling

1 Main Closet• Leverage

Existing Asset

ProfessionalService:• Assessments• Planning• Configuration

ProfessionalServices:• Simplified• Use Existing

Assets

NetworkManagement• QoS• Security• Future

Networks

NetworkManagement• Simplified• Separate Path