CIRCULAR DESIGN

MORTEN RISOMCi rcu la r Consu l tant & Garbageman

i n Lendager TCW

AGENDA

1. WHY we need a c i rcu la r economy

2. HOW we do c i rcu la r des ign

3. AND how might you?

THREE GLOBAL TRENDS

9 BILLION IN 2050

ENDLESS AMOUNTS OF WASTE

70% CO2-REDUCTION

MEGA PROBLEM or

GRAND OPPORTUNITY?

production

+ + =

consumption growth waste

production

+ + =

consumption growth waste

THE NEXUS ORGANISATIONM A K I N G C L I M A T E & B U S I N E S S P R E R E Q U I S I T E S

L E N D A G E R

ARCL E N D A G E R

UPL E N D A G E R

TCW

WE DESIGN THE WORLD OF TOMORROW

WITH THE WASTE OF TODAY…

…WHILE WORKING TOWARDS DESIGNING

A WORLD WITHOUT WASTE

Facade shingle made by composite plastic packaging waste from the food industry. Our deep knowledge of the materials allows us to design a shingle with an unique marble look.

FROM WASTE TO VALUE:

SELECTED INNOVATIONS by Lendager

Upcycle Brick Wall from empty buildings. Brick facades constructed after the 1960s are hard to reuse, since the mortar is based on concrete making it stronger than the brick itself. Therefore, Lendager came up with the solution

to cut out brick pieces and assembly them to this unique wall element.

FROM WASTE TO VALUE:

SELECTED INNOVATIONS by Lendager

Upcycle Studios

LOCATION: COPENHAGEN, DENMARK | SIZE: 3909 SQM HOUSING | CLIENT: NREP, ARKITEKTGRUPPEN A/S | PARTNERS: NREP, ARKITEKTGRUPPEN A/S, MOE, NORRECCO| BUILT: 2015-2018

DANISH Design Award 2019

Copenhagen Towers

UPCYCLE MATERIALS

WOOD PET SAIL RUBBER CONCRETE

REUSE OF 60,000

LINEAR METERS

RECYCLE WOOD

PRODUCTION AND

DESIGN OF

MATERIALS ARE

CHEAPER OR THE

SAME PRICE AS

BENCHMARK

MATERIALS

CREATION OF

28 NEW SKILLED

AND UNSKILLED

JOBS FOR 6-8

MONTHS

A 30 % MARGIN UP TO 300% CO2

SAVINGS

COMPARED TO

BENCHMARK

MATERIALS

How?

HOW WE SUCCEED

MARKETIs it desirable?

TECHNOLOGYIs it feasible?

IMPLEMENTATIONIs it viable?

T I M

ITTERATIVE

M I

T

M I

TM I

T

LINEAR

MARKET

Anthropology

Psychology

Sales

Linguistics

Economics

IMPLEMENTATION

Law

Accounting

Regulation

Financing

Operations Research

TECHNOLOGY

Fluid Dynamics

Quantum Mechanics

Materials Research

Biochemistry

Mathematics

Fitzgerald, E. et al. (2010)

HOW TO GET STARTED

HOW TO GET STARTEDB

usi

ne

ss p

ote

ntia

l1

-10

Effort 1-10

Y-AXIS: BUSINESS

POTENATIAL

How good is the

business potential

concerning the

specific activity

when it comes to

brand value,

income, clients,

relations, cost

savings etc.

X-AXIS: EFFORT

How much effort

must be put into the

activity before

reaching the goal:

concerning

investment, work

hours, skills, state of

market, new

partnerships etc.

Low hanging fruit

Sweet spot

Undeveloped potential

Innovation potential

Reduce amount of material

Replace packaging material

Re-use at customer level

Take back system

GO TO MARKETIDEATE AND TEST DEVELOP THE SOLUTION

CONCEPTS

#2

.

O

V

E

R

A

L

L

P

R

O

B

L

E

M

Output

Activities

THE WHY• Strategy paper aligning on

vision & solution requirements

• Core story

• Process plan for resource

innovation

• Design brief

O

V

E

R

A

L

L

S

O

L

U

T

I

O

N

WHAT IS THE OVERALL PROBLEM

AND NEED?• Mapping of wastestreams

• Trend forecasting: Market,

Implementation &

Technology

• Setting the vision & non-

negotiables

• Testing material capabilities

THE COMPLETE SOLITION• Environmental friendly

product that is able to

compete on price,

performance and

aesthetics

Client

THE HOW• Solution mapping and

scorecard benchmarking

solutions on MIT

• Overall business model and

case

• Product pretotype

• Risk assessment and

documentation need

HOW DO WE SOLVE THE OVERALL

PROBLEM ACROSS MARKET,

IMPLEMENTATION & TECHNOLOGY?• Design and prototyping

• Solution mapping incl.

environmental footprint

• User testing

THE WHAT• Product specification

• Final business plan

• Partnership and commercial

agreements

• Final product prototype

• Final safety and durability

documents

WHAT KEY STEPS AND TOOLS WILL

LEAD US TO THE BEST SOLUTION?OVERALL SOLUTION• Impact on people,

profit and planet

• Launch and

scalability plan

PROBLEM AND POTENTIAL

DEFINE

#1

• Design

• Performance

• Price

• Value chain

design

• IP rights

• User testing

• Identifying and

solving

subproblems

• Align expectations • Contract agreement• Workshop • Feedback on strategic

paper and core story

• Prioritize focus• Scoping• Solution brief

• Concept selection

• Presentation of solution

• Proof of concept

VALIDATE

#3

1. See value where others see waste

2. Make do without the fanciest equipment yet still succeed.

3. Rise above the existing believes of what is considered correct/the norm

4. Keep believing in what we do

5. Be a great storytelling.

Thank you for l istening!

Let’s stay in touch:

we’d be more than happy to help

you becoming more circular

mri@lendager.com