Churchill, Gilbert a. - A Paradigm for Developing Better Measures of Marketing Constructs

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A Paradigm for Developing Better Measures of Marketing Constructs - Gilbert Churchill

Transcript of Churchill, Gilbert a. - A Paradigm for Developing Better Measures of Marketing Constructs

  • Churchill, Gilbert A., Jr, A Paradigm for Developing Better Measures of Marketing Constructs , Journal of Marketing Research, 16:1 (1979:Feb.) p.64

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