OVER

PASSIE, OBSESSIE, MISSIE

My Passion

My Passion

Barhunter, evangelist + sharing & sales

What I’m Doing With It

• Discovery Packs– Personal experience– Create connection

• Tasting Events– Share & Educate – Group Experience– Sense reactions– Create content

EXECUTIONThe Big Idea

What I’m Using to Promote It

What I’m Doing With It

• Blog– Central content depot– Mediahub (flickr, youtube, widgets)– Syndicate content – Content management

What I’m Doing With It

• Facebook– Personal account & FanPage updates (evolutie)– Exploring the limits of a network– Taggable content– Sharing & re-posting (from blog)– Local focus– Relationship management– Events

What I’m Doing With It

• Twitter– Global focus– Open / though niche– Professional network– Live search & multiple responses

Channel tactics phase 1

Content HostingLong formLong termClaim authorityGoogle Juice

(Flickr & YouTube – Reach & SEO)

Content DistributionShort formInstant & ResponsiveInstall NotorietyTraffic driverNetwork & people

Channel tactics phase 2

Content DistributionShort formInstant & ResponsiveInstall NotorietyTraffic driverNetwork & people

Content HostingLong formLong termClaim authorityGoogle Juice

Content TaggingEvents & announcementsSemi InstantInstall PresenceProbing Network & people

Int’l audienceFood ProfessionalsContinuous Search & MonitoringLead generation

Local AudienceFoodiesTrack network fx (shared friends & RSVP’s)Personal Approach

Shopping lead & conversionNetwork effect

New local audience (geek)Customer servicePeople who are less on FB

MOMENTS OF TRUTH

What I’m Using to Promote It

Examples

Examples

Examples

Pray For ‘Social Currency’

Examples

What I’m Doing With It

Examples

Examples

Mingle

How my passion designs my business

How my passion designs my business

How my passion designs my business

How my passion designs my business

How my passion designs my business

Monitoring

• Google Search + Alerts• Google Blogsearch• Facebook Search • YouTube embeds

• Tweetdeck (Live)– Personal streams (2)

– @Mentions & replies

– Live search (other than mentions)• Choqoa• Choqua• “chocolade”• Important brands

LEARNINGS

What I’m Using to Promote It

A Ripple Effect

The Good: it works!

• Direct contact with audience• Responsive contact (‘conversation’)• Deeper relations - though mostly swift

• ‘I found you through a friend’• Organic & spontaneous growth• Recommendations • Very few dropouts

The Bad: it’s not free!

• Time consuming• But rewarding• Detect the limits of your (personal) network• Find & Adapt “tone of voice”• Try to fail!

• Email marketing to drive Fans

The Ugly: no control?

• Network frequency & visibility– How many times do they visit facebook

– How swift do they check on Twitter

– How often do they look at their notifications

• Notification settings (email)• Appearance in News Stream

• Experimenting with blending channels• Create space to gain insights

Lose Control vs. Loose control

what

The Golden Circle

how

why

www.Choqoa.comTwitter.com/ChoqoaFaceBook.com/Choqoa

Evert-Jan De Korthello@evert-jan.behttp://www.linkedin.com/in/ejdekort