Post on 11-Aug-2015
Cadbury Dairy Milk Choclairs Digital Analysis
Facebook Insights1/9/2013 – 30/9/2013
Likes
This graph represents the gender and age bifurcation of people who liked our page in the month of September 2013.
Out of the total likes 58% were Males. 37% of the total likes were from the males belonging to the Age Group of 18-24 which is our Target Audience.
42% of the people who liked our page were Females and of that 25% belonged to the age group of 18-24.
City wise bifurcation of fans
Most of the people who have liked our page are from New Delhi, Mumbai and Hyderabad.
Reach
This graph represents the gender and age bifurcation of people our posts have reached out to. (this includes posts on page, news feed, shares) etc.
62% men viewed our posts out of which 37% are in the age group of 18-24.38% women viewed our posts out of which 23% are in the age group of 18-24.
Cities where our posts reached
Most of our posts reached out to the main metros like Mumbai, New Delhi,
Hyderabad and Calcutta.
Timeline has received maximum views, followed by the photos.
Page Views
Product Mention Highlights
Mood on the page
Positive Mentions 121Positive Comments 112Positive Messages 9
Shares 119
Neutral Mentions 5Neutral Comments/Queries 3Neutral Messages/Queries 2
Negative Mentions 6Negative Comments/Queries 6Negative Messages/Queries 0Total Mentions 251
*Please note there were no updates on the page for 13 days due to transition of Eclairs to Choclairs.
Mood on the page
121 119
5 6
Current
Current
Shares
Total Product Mentions – 18
Total Positive Mentions - 121
Total Negative Mentions - 6
x5
Total Messages – 10
Page Insights
Paid Organic Viral For Rs. 50,000 spent* Total Last Month
New Fans 0 12,590 12,590 25,027
Reach 0 4,118 2,275 - 6,393 17,521
PTA 2,529 10,445
Posts 17 31
Shares 133 818
Likes 2,309 13,047
Comments 87 442
Top Performing Updates
Top 5 Posts 590 Likes13 Comments
43 Shares
244 Likes2 Comments
4 Shares
209 Likes06 Comments
211 Likes13 Comments
6 Shares
203 Likes10 Comments
19 Shares
Twitter Insights
@ChoclairsIndia
On 1st October, we stood at 6,330 Twitter Followers. We grew by 962 followers in September.
Screenshot as of 4th October 2013.
Total Last Month
ReTweets 4 13
Mentions 40 71
Followers 6,330 5,368
YouTube Insights
YouTube
Paid Organic Total Last Month
Views - 1,000 1,000 607
Subscribers - 0
Likes 4 0
Comments 1 0
Avg. Time Spent 575 262
AVERAGE VIEW DURATION 33 sec 26 sec
Most viewed Videos on YouTube
The ‘Cadbury Eclairs ban gaya Cadbury Choclairs’ commercial got 469 views in the month of September.
The Cadbury Eclairs Rich Brownie Commercial received 222 views in the past month.
Traffic SourcesViews from Mobile Apps and Direct Traffic – 280
Views from External website – 229
Views from YouTube Search – 208
Views from Embedded player – 178
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