Post on 06-Apr-2016
description
E TEAM
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
What it feels like
Friday, January 17, 14
Friday, January 17, 14
2014
Friday, January 17, 14
2015
• Revitalizing the orginal
• To do that we had to look at our audience
Friday, January 17, 14
Friday, January 17, 14
Digital Natives
Friday, January 17, 14
Multi-Taskers
Friday, January 17, 14
Realistic
Friday, January 17, 14
82% said their
phone is theirmost prizedpossession
70% most
embarrassed inelementary
school
Friday, January 17, 14
They’re a generation that doesn’t worry about what people think
because they are in control of their image.
Friday, January 17, 14
Friday, January 17, 14
ShapersShapers
Friday, January 17, 14
Be a conduit through which Shapers can express themselves.
Friday, January 17, 14
Nudging the institution, one chip at a time.
Owning originality, one chip at a time.
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Insight: This generation doesn’t worry about what people think because they control it.��Strategy: Be a conduit through which Shapers can express themselves.��Creative: “Owning originality, one chip at a time.”
!!!!!!!
Discover Ahoy!!in the context of originality!
!!!!!!!
Experience Ahoy!!in authentic ways!
!!
!!!!!!!
Personalize Ahoy!!w/ brand-sponsored utility!
!
Engage Ahoy!!when and how you want!
Friday, January 17, 14
#ittakesahoy to be a dough boy! ANYONE!?!?! #sELFie
Elevate the Brand
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14
Friday, January 17, 14