Post on 22-Jan-2017
Case Studies
Challenges We Solved for Elaf
• Created a landing page with choice of offer for participants• Customer service was alerted to contact participant
• Leads were collected for future campaigns
Create a campaign to capture leads without ane-commerce site
8,428 Visitors + 212 Registered Leads
Challenges We Solved for Jumbo
Launched a contest aligned with influencers to give away 3 iPhones and 3 Galaxy Samsung phones
Create active social media accounts with 8k followers in 6 months
Facebook & Instagram• Almost 1 Million Impressions
• 41,000 Engagements
Twitter• 4 Million Impressions• 284,000 Engagements
Challenges We Solved for Mobil1
Few FollowersLow Engagement
Localized content, especially in sports
Implemented game tickets as giveaway
through competitions
Low AwarenessNo CommunityManagement
Initiated content plan, dedicated community
managers & implemented a listening strategy
Implemented giveaway techniques during
football games
Enhanced the social customer service
Engagement hike by 400%
From 11,000 Twitter followers to 48,000 followers in 1 year
Over 700 fan photos uploaded for contest
Challenges We Solved for Mobil1Many sponsors announced at once
Created a Twitter Conversation with another sponsor
Need Maximum Awareness during
sponsorship announcements
Tweet appeared on 1st page of Saudi sports magazine
Challenges We Solved for Mobil1
Once Al Hilal won the Crown Prince Championship, we announced that fans who follow and retweet will get an
autographed jersey or an autographed ball
Stacked Hilal Jerseys
Over 6000 followers and 7800 retweets (organically!)
Challenges We Solved for Red Sea MallNo strategy or community
management
Launched 7 campaigns + daily listening/monitoring/
management
Cover over 350 stores on social media
Created a social media calendar
Constant updates on mall events and
store promotions
Redeveloped website to showcase sales and
events
Over 4 Million hits to website monthly
Communication With 350 stores
Placed dedicated team memberson-site
Earned 5 prestigious awards since 2013
Monthly promotional content and
photography for brands
Daily updates and strong connections with retail
stores
Over 400,000 Facebook fans
Over 50,000 Twitter followers
Over 50,000 Instagram followers
15 Million mall visitors per year
Challenges We Solved for Red Sea Mall - Fire Incident
News needed to be publicized to contain rumors and hoaxes
In April 2013, the mall caught fire while crowded with families and kids
Hour by hour news coverage was activated + continued
coverage after the fire as theGovernment agencies acted
The public needed to be engaged to ensure the
safety of visitors
The public was alerted via social media outlets
Retain public trust and keep perception of mall
high
Distributed coupons to families as a token for the
inconvenience caused by fire
Positioned RSM social media as a credible source for public
and media
Gained 1000 followers+
600 retweets of the initial fire tweet
3000 impressions gained from coupon
Zero advertising•
Implemented effective listening strategy•
Monitored all Godiva fans in Riyadh and engaged with the fans on Social Media channels
• Posted a teaser a week before the opening of the Riyadh
boutique
Achieved 2nd Quarter sales within 1 month•
2000 customers daily in 1st month
New store needed buzz created to get target market excited
Challenges We Solved for Godiva – Riyadh Opening
Gathered influencers from UAE to kick start the campaign•
Created contest: fans could post a photo of a Godiva product showcasing any popular UAE landmark using the hashtag
#GodivaInUAE•
The winner of the contest would receive a large sized Signature Godiva gold box
2 Million Impressions•
Over 100 participants•
Instagram follower increase of over 500
Campaign needed to celebrate National Day at the UAE store
Challenges We Solved for Godiva – UAE National Day
Challenges We Solved for Saudi Marketing Conference
Sell out event using only social media
Launched email marketing campaign
Live coverage of event Create awareness and interest in conference
Launched a WhatsApp broadcast using our network
Landed 70% of sales through social media
Those who couldn’t attend watched the event
unfold live
Ran organic Twitter campaign with frequent tweets and
efficient listening
1000 retweets+
600 Twitter mentions
Challenges We Solved for Ministry of Health – Corona Spread in KSAMass anxiety due to
spread of Corona disease in 2014
Worked with over 45 influencers to spread ways to
protect from infection
Online rumors and hoax stores increased anxiety
Public was not aware of the Ministry of Health
website
Created social media public awareness campaign with a
hashtag
Over 23,000 tweets in20 days
Massive increase to website traffic
Influencers established the MOH website as a trusted source of all Corona news
128 Million impressions on hashtag with real news being
shared
Challenges We Solved for Ministry of Health - DiabetesLow use of clinics and free supplies
Created YouTubePre-Roll video ads
Low awareness of MOH program to support Diabetes
patients
Created #-السكري hashtag صحصحله
&worked with influencers
28 Million impressions on hashtag in 1 week Over 700,000 views
The campaign resulted in an increase in patient benefit usage, improving the lives of people throughout KSA.