Case Studies

Challenges We Solved for Elaf

• Created a landing page with choice of offer for participants• Customer service was alerted to contact participant

• Leads were collected for future campaigns

Create a campaign to capture leads without ane-commerce site

8,428 Visitors + 212 Registered Leads

Challenges We Solved for Jumbo

Launched a contest aligned with influencers to give away 3 iPhones and 3 Galaxy Samsung phones

Create active social media accounts with 8k followers in 6 months

Facebook & Instagram• Almost 1 Million Impressions

• 41,000 Engagements

Twitter• 4 Million Impressions• 284,000 Engagements

Challenges We Solved for Mobil1

Few FollowersLow Engagement

Localized content, especially in sports

Implemented game tickets as giveaway

through competitions

Low AwarenessNo CommunityManagement

Initiated content plan, dedicated community

managers & implemented a listening strategy

Implemented giveaway techniques during

football games

Enhanced the social customer service

Engagement hike by 400%

From 11,000 Twitter followers to 48,000 followers in 1 year

Over 700 fan photos uploaded for contest

Challenges We Solved for Mobil1Many sponsors announced at once

Created a Twitter Conversation with another sponsor

Need Maximum Awareness during

sponsorship announcements

Tweet appeared on 1st page of Saudi sports magazine

Challenges We Solved for Mobil1

Once Al Hilal won the Crown Prince Championship, we announced that fans who follow and retweet will get an

autographed jersey or an autographed ball

Stacked Hilal Jerseys

Over 6000 followers and 7800 retweets (organically!)

Challenges We Solved for Red Sea MallNo strategy or community

management

Launched 7 campaigns + daily listening/monitoring/

management

Cover over 350 stores on social media

Created a social media calendar

Constant updates on mall events and

store promotions

Redeveloped website to showcase sales and

events

Over 4 Million hits to website monthly

Communication With 350 stores

Placed dedicated team memberson-site

Earned 5 prestigious awards since 2013

Monthly promotional content and

photography for brands

Daily updates and strong connections with retail

stores

Over 400,000 Facebook fans

Over 50,000 Twitter followers

Over 50,000 Instagram followers

15 Million mall visitors per year

Challenges We Solved for Red Sea Mall - Fire Incident

News needed to be publicized to contain rumors and hoaxes

In April 2013, the mall caught fire while crowded with families and kids

Hour by hour news coverage was activated + continued

coverage after the fire as theGovernment agencies acted

The public needed to be engaged to ensure the

safety of visitors

The public was alerted via social media outlets

Retain public trust and keep perception of mall

high

Distributed coupons to families as a token for the

inconvenience caused by fire

Positioned RSM social media as a credible source for public

and media

Gained 1000 followers+

600 retweets of the initial fire tweet

3000 impressions gained from coupon

Zero advertising•

Implemented effective listening strategy•

Monitored all Godiva fans in Riyadh and engaged with the fans on Social Media channels

• Posted a teaser a week before the opening of the Riyadh

boutique

Achieved 2nd Quarter sales within 1 month•

2000 customers daily in 1st month

New store needed buzz created to get target market excited

Challenges We Solved for Godiva – Riyadh Opening

Gathered influencers from UAE to kick start the campaign•

Created contest: fans could post a photo of a Godiva product showcasing any popular UAE landmark using the hashtag

#GodivaInUAE•

The winner of the contest would receive a large sized Signature Godiva gold box

2 Million Impressions•

Over 100 participants•

Instagram follower increase of over 500

Campaign needed to celebrate National Day at the UAE store

Challenges We Solved for Godiva – UAE National Day

Challenges We Solved for Saudi Marketing Conference

Sell out event using only social media

Launched email marketing campaign

Live coverage of event Create awareness and interest in conference

Launched a WhatsApp broadcast using our network

Landed 70% of sales through social media

Those who couldn’t attend watched the event

unfold live

Ran organic Twitter campaign with frequent tweets and

efficient listening

1000 retweets+

600 Twitter mentions

Challenges We Solved for Ministry of Health – Corona Spread in KSAMass anxiety due to

spread of Corona disease in 2014

Worked with over 45 influencers to spread ways to

protect from infection

Online rumors and hoax stores increased anxiety

Public was not aware of the Ministry of Health

website

Created social media public awareness campaign with a

hashtag

Over 23,000 tweets in20 days

Massive increase to website traffic

Influencers established the MOH website as a trusted source of all Corona news

128 Million impressions on hashtag with real news being

shared

Challenges We Solved for Ministry of Health - DiabetesLow use of clinics and free supplies

Created YouTubePre-Roll video ads

Low awareness of MOH program to support Diabetes

patients

Created #-السكري hashtag صحصحله

&worked with influencers

28 Million impressions on hashtag in 1 week Over 700,000 views

The campaign resulted in an increase in patient benefit usage, improving the lives of people throughout KSA.