Post on 23-Jun-2015
description
Twitter History: First film to be listed in the top trends for more than 10 consecutive days.
First Indian film in Twitter history to trend at Worldwide No. 1 with 2 separate hashtags #ChennaiExpress and #ChennaiExpressWeekend.
1 billion cumulative impressions and over 750 thousand tweets over a 90 day period during the campaign.