Post on 26-Mar-2015
Chapter 2
E-Marketplaces:
Structures and Mechanisms
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Transactions,Intermediation, and Processes in EC
SELLERS, BUYERS, AND TRANSACTIONS THE ROLES AND VALUE OF
INTERMEDIARIES IN E-MARKETPLACES Brokers Infomediaries e-distributor
An e-commerce intermediary that connects manufacturers with business buyers (customers) by aggregating the catalogs of many manufacturers in one place—the intermediary’s Web site.
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Transactions,Intermediation, and Processes in EC
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Transactions,Intermediation, and Processes in EC
disintermediation
Elimination of intermediaries between sellers and buyers.
reintermediation
Establishment of new intermediary roles for traditional intermediaries that have been disintermediated.
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Participants, Transactions,Intermediation, and Processes in EC
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Electronic Catalogs andOther Market Mechanisms
electronic catalogs
The presentation of product information in an electronic form; the backbone of most e-selling sites.
Electronic catalogs can be classified on three dimensions:
1. The dynamics of the information presentation
2. The degree of customization
3. Integration with business processes
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Electronic Catalogs andOther Market Mechanisms
Online Catalogs Versus Paper CatalogsCustomized Catalogs Implementing E-Catalogs
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Electronic Catalogs andOther Market Mechanisms
search engineA computer program that can access databases of Internet resources, search for specific information or keywords, and report the results.
electronic shopping cartAn order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop. Product Configuration
ONLINE CLASSIFIED ADS
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Auctions as EC Market Mechanisms
auction
A competitive process in which a seller solicits consecutive bids from buyers (forward auctions) or a buyer solicits bids from sellers (backward auctions). Prices are determined dynamically by the bids.
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Auctions as EC Market Mechanisms
TRADITIONAL AUCTIONS VERSUS E-AUCTIONS Limitations of Traditional Offline Auctions electronic auction (e-auction)
Auctions conducted online. DYNAMIC PRICING AND TYPES OF
AUCTIONS dynamic pricing
Prices that change based on supply and demand relationships at any given time.
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Auctions as EC Market Mechanisms
One Seller, Many Potential Buyers forward auction
An auction in which a seller entertains bids from buyers. Bidders increase price sequentially.
One Buyer, Many Potential Sellers reverse auction (bidding or tendering system)
Auction in which the buyer places an item for bid (tender) on a request for quote (RFQ) system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; primarily a B2B or G2B mechanism.
“name-your-own-price” modelAuction model in which a would-be buyer specifies the price (and other terms) he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by Priceline.com.
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Auctions as EC Market Mechanisms
Many Sellers, Many Buyersdouble auction
Auctions in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides.
vertical auctionAuction that takes place between sellers and buyers in one industry or for one commodity.
auction vortalAnother name for vertical auction portal.
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Auctions as EC Market Mechanisms
BENEFITS, LIMITATIONS, AND IMPACTS OF E-AUCTIONSBenefits of E-AuctionsLimitations of E-Auctions
Minimal securityPossibility of fraudLimited participation
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Bartering and Negotiating Online
ONLINE BARTERING bartering
The exchange of goods or services. e-bartering (electronic bartering)
Bartering conducted online, usually in a bartering exchange.
bartering exchangeA marketplace in which an intermediary arranges barter transactions.
Consumer-to-Consumer Barter Exchanges ONLINE NEGOTIATING
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E-commerce in he wireless environment: M-commerce and L-commerce
m-commerceI-mode: a successful mobile portal
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Cometition in the digital economy and its impact on industries
Ecosystem Competitive factors Exhibit 2.8
porter's competitive forces model: How the internet influences industry structure
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Impacts of EC on business processes and organizations
ExhibitThe Analysis-of-impacts framework
ExhibitThe changing face of marketing
ExhibitHow customization is done online:the case of nike sh
oes
Exhibitchanges in the supply chain
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Managerial Issues
1. What about intermediaries?
2. Should we auction?
3. Should we barter?
4. Should we sponsor blogs and wikis?
5. Can we blog for business?
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Summary
1. E-marketplaces and their components.
2. The role of intermediaries.
3. The major types of e-marketplaces.
4. Electronic catalogs, search engines, and shopping carts.
Chapter 3
Retailing in Electronic Commerce:
Products and Services
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Learning Objectives
1. Describe electronic retailing (e-tailing) and its characteristics.
2. Define and describe the primary e-tailing business models.
3. Describe how online travel and tourism services operate and their impact on the industry.
4. Discuss the online employment market, including its participants, benefits, and limitations.
5. Describe online real estate services.
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Learning Objectives
6. Discuss online stock-trading services.7. Discuss cyberbanking and online personal
finance.8. Describe on-demand delivery of groceries
and similar products/services.9. Describe the delivery of digital products and
online entertainment.10. Discuss various e-tail consumer aids,
including comparison-shopping aids.11. Describe disintermediation and other B2C
strategic issues.
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Internet Marketing and Electronic Retailing
OVERVIEW OF ELECTRONIC RETAILINGelectronic retailing (e-tailing)
Retailing conducted online, over the Internet.
e-tailers
Retailers who sell over the Internet.
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Internet Marketing and Electronic Retailing
SIZE AND GROWTH OF THE B2C MARKET
WHAT SELLS WELL ON THE INTERNET
CHARACTERISTICS OF SUCCESSFUL E-TAILING
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E-Tailing Business Models
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E-Tailing Business Models
CLASSIFICATION BY DISTRIBUTION CHANNELDirect marketing by mail-order retailers that
go onlineDirect marketing by manufacturersPure-play e-tailersClick-and-mortar retailers Internet (online) malls