CFCA’s circle of social media:

KC/IABC Business

Communicator’s Summit

Feb. 4, 2010Kansas City, Mo.

“Spreading hope one tweet at a time”

Christian Foundation for Children and Aging

• What: A movement delivering hope for families living in poverty in developing countries

• When: 1981

• Who: Founders – Four siblings and a friend

Sponsored – ~310,000

Sponsors – ~270,000

• Where: Serving in 24 developing countries

Headquarters: Kansas City, Kan.

Social Mediafor

nonprofits

=

ListeningServingSharing

• Broadcast breaking news

• Update sponsors on blog posts, events, other CFCA news

• Connect sponsors more personally, easily and immediately

with CFCA

• Make it easier for sponsors to connect with one another

• Be available as a media resource

• Create greater awareness for CFCA and our initiatives in

the general public

Social media goals:

We’re listening

• Google search

• Google Alerts

• Twitter search: www. search.twitter.com

• Trending topics

• E-alerts and e-newsletters

• RSS feeds, subscriptions

We’re sharing• Watch

– YouTube – Vimeo

• Look– Flickr

• Listen– Soundcloud

• Blog– Wordpress

 

How we’re sharing…

The sites and pages we manage

Working together:

Integrated Web messaging

Let’s say that it’s Jan. 8, 2009

3:14 p.m.

Tweet #1

Blog #1

Tweet #2

News story #1

www.cfcausa.org

Blog #2

News story #2

www.cfcausa.org

Tweet #3

We’re connecting

CFCA blog hits, January 2010:

8,030 views

or

259 hits per day

The road ahead…more connection

About CFCA initiatives:

Walk2gether: At 73 years old, CFCA President and Co-founder Bob Hentzen is walking 8,000 miles through 12 countries in Central and South America. The walk began Dec. 29, 2009, in San Lucas Toliman, Guatemala, and is expected to end in April, 2011, in Valparaiso, Chile. During the trek, Bob will visit CFCA families in project communities along the route.

Zamboanga: Poverty, War, Music is a feature-length, CFCA-produced documentary film telling the story of 13 CFCA-community teens who learn to play the music of their culture on traditional Filipino instruments and end up being the headlining act at a five-hour concert on the edge of the jungle in front of 10,000 people. The opening acts are some of the best folk musicians in the Philippines. The audience is made up of families and friends from the CFCA communities, most of whom have never seen a concert before.

For more information, please contact: Judy-Anne Goldman

913/384-7162@lacajagJudy-anneg@cfcausa.org

CFCA ONLINE

Web sites:www.hopeforafamily.org

Sign up for the monthly eNews and weekly Prayer Partnerswww.walk2gether.org

Follow the walk with the map, video, audio and updates www.zamboangathemovie.com

Sign up for the monthly eNews

Blog: http://blog.cfcausa.org/

Twitter:www.twitter.com/CFCAwww.twitter.com/Walk2getherwww.twitter.com/Zamboanga

Facebook Fan page:http://www.facebook.com/CFCAcommunity

Presented by: Judy-Anne Goldman

Questions, comments regarding this presentation?Please tweet us: www.twitter.com/lacajagE-mail us: judy-anneg@cfcausa.org

© 2010 Christian Foundation for Children and Aging

@LACAJAG @CFCA #kcbcs

We are thankful for these resources:

• Toolbox: http://www.flickr.com/photos/zakh/337938418/

• CFCA staff photography

@LACAJAG @CFCA #kcbcs

www.hopeforafamily.org